Comprehensive SEO Overhaul Needed -- 2

My site, https://mworldin.com/, has been online for a while but it has never received a structured SEO overhaul. The goal now is to raise its organic visibility across major search engines—primarily Google—by tightening up on-page elements, fixing any lurking technical issues, and building a sustainable content and link strategy. An initial audit should identify critical technical items (crawl errors, indexation problems, Core Web Vitals, mobile responsiveness, page-speed bottlenecks). From there, I expect data-driven keyword research that feeds into refreshed meta tags, headings, schema markup, and content updates that match user intent rather than keyword stuffing. A practical backlink plan is also required—quality editorial links only, no PBNs or spammy shortcuts—with progress tracked in Google Search Console, Analytics, and, if helpful, Ahrefs or SEMrush. Clear, concise reporting each week keeps us aligned on what’s been done, what’s improved, and what’s next. Deliverables • Full technical and on-page audit with prioritised fix list • Implementation (or documented guidance) of all approved fixes • Keyword map and updated content outline for key pages • Clean, white-hat link-building roadmap with initial outreach completed • Baseline metrics report and weekly performance updates for the first month Acceptance criteria • No outstanding critical technical errors after fixes are deployed • Core pages achieve green scores in PageSpeed Insights for mobile and desktop • Agreed primary keywords show measurable rank movement within 30 days • Transparent reporting with source URLs for any new backlinks Timeline and milestones are flexible; accuracy and sustainable gains matter more than rushing changes that won’t last. If you have questions about the site or data access (Analytics, Search Console), let me know so we can get everything in place before work begins.