Experienced Meta Ads Specialist (Facebook & Instagram) for Betting / iGaming Niche

We are looking for a highly experienced Meta Ads Specialist / Performance Marketer who specializes in running successful ad campaigns for the Betting & iGaming industry. You must have proven experience in running ads for high-risk/restricted niches on Facebook and Instagram. To Apply: Please share relevant case studies or examples of betting/casino Meta campaigns you have previously managed. Proposals without relevant betting niche experience will not be considered. What I expect you to take ownership of • Audience and funnel strategy tailored gambling. • Campaign build-out in Ads Manager. • Creative direction and ad copy that pass Meta’s restricted content review without diluting the gaming appeal. • Ongoing optimisation, A/B testing, and weekly reporting focused on CPL, lead quality, and ROAS. Deliverables & acceptance criteria 1. A concise campaign strategy deck outlining audiences, budgets, and KPIs. 2. A minimum of three static concepts and two short-form video ads ready for approval. 3. First-week performance report showing tracking accuracy and initial CPL within 20 % of the proposed benchmark. When you apply, attach a detailed project proposal describing your approach, timelines, and any past wins in the betting or similarly regulated niches.