Drive Local Leads With Digital Marketing

Digital Marketing Specialist Needed: Local SEO, Social Media, GA4 & Direct Lead Generation Long term person required. Will pay monthly fee ​Project Description ​We are seeking an experienced, results-driven digital marketing freelancer to audit, optimize, and manage our online presence. ​Our primary goal: Drive inbound phone calls and qualified customer inquiries. We do not care about vanity metrics like impressions or random followers—we need a direct-response strategy across our website and social channels that turns searchers and visitors into paying clients. ​Key Responsibilities ​Local SEO & Website Optimization: ​Audit and optimize our website content, metadata, and technical elements for high-intent, local search terms. ​Optimize our Google Business Profile (GBP) to capture local map pack visibility. ​Ensure the site is fast, fully mobile-responsive, and equipped with prominent, trackable click-to-call buttons. ​Social Media Management (Instagram & Facebook): ​Optimize business profiles with clear contact pathways. ​Create and schedule targeted organic posts/promotions designed to engage local customers and prompt inquiries. ​Analytics & Conversion Tracking: ​Audit and configure Google Analytics 4 (GA4) and Google Tag Manager. ​Accurately track form fills, click-to-call actions, and phone inquiries to measure real conversion channels. ​Monthly Reporting & Strategy: ​Provide a clear, actionable monthly performance report detailing traffic sources, conversion rates, and phone inquiry volume. ​Include concrete recommendations each month on what adjustments to make next to keep the phone ringing.