B2B Social Media Profile (LinkedIn, FB) & WhatsApp Business Optimization

Project Overview: We need a social media branding expert to completely overhaul the LinkedIn, Facebook, and WhatsApp Business profiles for BMS Education ([www.bmseducation.com](https://www.bmseducation.com)), a premier B2B STEM equipment supplier in South Africa. In addition to the company pages, you will also optimize the personal LinkedIn profile of our Director to position them as an industry authority in the education procurement space. Scope of Work: 1. LinkedIn Optimization (Company + Director Profile) Design: Create professional, high-resolution background banners for both the Company Page and the Director's personal page featuring our branding and tagline. Copywriting (Company): Update the Company "About" section and Headline using our provided Brand Messaging Framework. Copywriting (Director): Rewrite the Director’s LinkedIn Summary to read like a B2B thought-leader (focusing on how we solve procurement pain points for schools). Set up the "Featured" section to link to our lead magnets. 2. Facebook Page Optimization Design: Create a mobile-optimized Cover Photo highlighting our curriculum-aligned STEM kits and contact info. Setup: Optimize the "About" tab, update the mission statement with our new messaging, configure the Primary CTA button to link to our WhatsApp pipeline, and ensure automated Messenger replies are set up. 3. WhatsApp Business Setup (New) Profile Setup: Optimize the WhatsApp Business profile with our logo, business hours, website link, and core promise description. Catalog Creation: Upload our top 5–10 core product categories into the WhatsApp Catalog with images, short descriptions, and links back to our WooCommerce store. Automated Messaging: Write and configure a professional Greeting Message and Away Message. Quick Replies: Draft 5 "Quick Replies" (shortcuts) for our sales team to use for common inquiries (e.g., requesting a quote, asking for a catalogue, shipping times). 4. Technical Setup Verify/link our website to the social profiles. Provide a standardized UTM link template we can use for future automated posts to track traffic into our CRM (ActiveCampaign). What We Will Provide You (Client Deliverables): The Brand Framework: A document containing our exact target audience pain points, our new "Core Promise," and the narrative text to use. Brand Assets: High-res company logos, brand color hex codes, and product photos. Access: Admin access to the LinkedIn Company Page and Facebook Page. (For WhatsApp, you will provide the text/images, and we will input them on our phone, or we can screen-share). 5. Payment & Milestone Structure Payments are strictly milestone-based via Freelancer escrow and released upon approval of the live profiles: - Milestone 1 (50%) — LinkedIn & FB Design & Copy: Released upon the successful design of all banners and the complete, live updating of the BMS Education Company LinkedIn and Facebook pages. - Milestone 2 (50%) — WhatsApp Setup, Director Profile & Handover: Released upon the complete optimization of the Director's personal LinkedIn profile, delivery of the WhatsApp catalog/quick replies assets, and delivery of the UTM tracking template. To Apply, Please Provide: -Links to 2 or 3 LinkedIn Company Pages or Executive Profiles you have optimized. -Confirmation that you can design the custom banners (using Canva, Photoshop, etc.) and understand, WhatsApp Business features. -Your fixed-price quote and estimated timeline for completion. Main Goals: Our primary goal is to transform our social platforms into a premium B2B lead generation funnel. We are about to launch a high-volume automated content strategy (industry news and YouTube videos), and these profiles must serve as a high-converting, professional "storefront" when that traffic lands. We want to position BMS Education as the ultimate "single-source" procurement solution for schools, and position our Director as an industry thought leader. Specific Platforms: LinkedIn (BMS Education Company Page) LinkedIn (Director's Personal Profile) Facebook (Company Page) WhatsApp Business Expected Deliverables: 1. Visual Branding (Graphic Design): Design high-resolution, matching header/banner images for the Facebook page, LinkedIn company page, and LinkedIn personal profile. These must incorporate our brand colors and core value proposition. 2. Profile Copywriting & SEO: Rewrite the "About" sections, taglines, and bios for both LinkedIn profiles and the Facebook page. The copy must focus on our target audience's pain points (school procurement friction, curriculum alignment) rather than just listing products. We will provide our core messaging document as a guide. 3. WhatsApp Business Optimization: Set up a professional WhatsApp Business profile, including business hours, website links, a branded catalog (featuring our top 5-10 product categories), and automated away/greeting messages. 4. Physical Box Insert Design (Bonus task): Design a simple, double-sided A5 flyer (print-ready PDF). One side will be a branded packing slip holder, and the other side will feature a QR code (which we will provide) driving teachers to download gated resources. Social media profiles: Use one consistent visual template as we are a company, consistency required for brand value. However, slight changes here and there emphasising the social media channels, could be discussed.