Facebook Ads for Moving Leads

My USA-based moving company is ready to shift its lead generation to Facebook and Instagram. The single outcome I want from these campaigns is direct messages—qualified prospects reaching out through Messenger or Instagram DM so my team can convert them into booked moves. You will handle the full campaign cycle inside Meta Ads Manager: research the right audiences, craft the creative angle, write the copy, design (or edit) ad visuals, install and verify the pixel for event tracking, launch the ads, then optimise them continually for a lower cost-per-message. I will supply service-area details, unique selling points, photos and any testimonials you need. You guide the strategy and execution while reporting clear, actionable results. Deliverables: • A concise strategy outline with targeting, budget split and creative hooks • 3–5 ready-to-run image or short-form video ads (1080×1080 or 1080×1350) • Complete campaign build in my Meta Business Suite account with tracking events set up • Weekly performance report showing spend, CPM, CPC and cost-per-message plus the optimisation actions taken Campaign is considered successful once a steady stream of genuine moving inquiries is coming in through Facebook or Instagram messages at an agreed-upon cost.