Meta Ads & Instagram Growth Expert

Meta Ads + Instagram Management for a Handcrafted Brass & Nautical Gifts Store (antiquegifts.shop) IMPORTANT – READ BEFORE APPLYING A call is mandatory. I will shortlist only freelancers who are available for a video/voice call. You must show raw performance from your Meta Ads Manager dashboard (screen share or screenshots of real accounts: spend, ROAS, CPA, purchases). Polished PDFs and slide decks alone are not enough. If you cannot do both, please do not apply. About the business antiquegifts.shop sells handcrafted antique brass and nautical decor (telescopes, compasses, sundials and similar gift items), made by artisans in Roorkee, India. We are targeting customers in the US (and later Europe) who buy gifts and home decor. What I need Meta Ads (Facebook + Instagram) Set up the Meta Business Manager, Pixel and Conversions API, and the product catalog Plan and run prospecting and retargeting campaigns (Advantage+ Shopping, DPA/catalog ads) Test creatives, audiences and offers, and optimise weekly Report weekly on spend, ROAS, CPA, add-to-cart and purchases Instagram account management Content calendar: 4–5 posts or Reels per week (product shots, craftsmanship, gift ideas, nautical and vintage décor styling) Captions, hashtags and posting Community management (replying to comments and DMs, within agreed hours) Growth of a gift-buyer audience in the US/Europe Budget and constraints Ad spend is paid directly by me. The ad spend is separate from your fee. Average landed cost (product + shipping) is about $25 per order, so ads must be profitable at low order values. I’m looking for someone who thinks in terms of margin and break-even ROAS, not just reach. I will provide product photos and the product list. Help with Reels and creative direction is a plus. Ideal freelancer Proven experience with Shopify or e-commerce Meta ads, ideally in gifts, décor or antiques, with results from US-targeted campaigns Hands-on with Pixel/CAPI setup and Advantage+ campaigns Strong Instagram content sense Clear weekly reporting and communication in English To apply, please include Confirmation that you are available for a call 2–3 accounts you have managed, and your willingness to show the live Meta dashboard numbers (ROAS, CPA, spend) Your proposed approach for the first 30 days Your pricing: monthly retainer or fixed fee, and whether you work with a percentage of ad spend Engagement: Ongoing monthly, starting with a 1-month trial.