Build PPCC’s Cricket Teams Social Media platforms Earn and Gain Followers

SOCIAL MEDIA MANAGER & CONTENT CREATOR Pace Protocol Cricket Club (PPCC) Location: Chennai, Tamil Nadu Engagement: Freelancer / Individual / Registered Agency / Company Working Days: 4 days per week Mandatory Match Day: Every Sunday 1. About PPCC Pace Protocol Cricket Club is a competitive local cricket team based in Chennai. We aim to build a strong digital identity through Instagram and YouTube by showcasing our matches, players, performances, team culture and behind-the-scenes activities. We are looking for a creative and passionate Social Media Manager who can build our online presence, increase our audience and turn our cricket journey into engaging digital content. 2. Roles & Responsibilities A. Sunday – Match-Day Coverage Physical presence at Sunday matches in Chennai is mandatory. - Capture live match action, wickets, boundaries, catches and celebrations. - Shoot professional match-day videos and photographs. - Create match-day reels and highlight videos. - Capture behind-the-scenes moments and team atmosphere. - Conduct player interviews and match reactions. - Create Instagram stories and live match updates. - Produce match-day vlogs. - Develop creative match-day video concepts. B. Three Additional Working Days – Content Creation - Create and publish 3 engaging Instagram posts/reels per week. - Edit Sunday match-day footage. - Create YouTube Shorts and long-form videos. - Develop original cricket-related content. - Create player introduction videos and individual player features. - Develop weekly content calendars. - Create engaging captions, hashtags and thumbnails. - Schedule and publish content consistently. - Manage Instagram and YouTube engagement. C. Social Media Growth & Audience Development The primary objective is to increase PPCC's Instagram followers and YouTube subscribers organically and consistently.

Responsibilities

include: - Develop and execute strategies to increase Instagram followers. - Increase YouTube subscribers and channel visibility. - Improve Instagram reach, reel views, shares, saves and engagement. - Increase YouTube views, watch time and audience retention. - Create shareable and engaging cricket content. - Identify trending cricket formats and implement relevant creative ideas. - Develop audience-building campaigns and interactive activities. - Encourage audience participation through polls, challenges, competitions and player interactions. - Explore collaborations with other cricket teams, players, cricket communities and local creators. - Convert match viewers and social media audiences into regular PPCC followers and subscribers. - Monitor analytics and continuously improve content strategy. Important: We expect genuine organic audience growth. Buying fake followers, subscribers, views or engagement is strictly prohibited. D. Social Media Strategy & Reporting - Maintain consistent branding across Instagram and YouTube. - Monitor audience growth and engagement. - Submit monthly performance reports. - Provide insights on followers gained, subscribers gained, reach, views and watch time. - Suggest new content formats and growth opportunities. - Present monthly growth strategies and improvement plans. 3. Expected Weekly Deliverables Deliverable| Frequency Instagram posts/reels| 3 per week Sunday match-day coverage| Every Sunday Instagram stories| 3–5 or more on match day Match highlights| 1 per match YouTube Shorts| 2 per week Player features/interviews| 2 per month YouTube vlogs| 1–2 per month Content calendar| Weekly Performance report| Monthly 4. Growth Targets & Performance Expectations The selected candidate will be responsible for developing a measurable audience-growth strategy. Key performance indicators (KPIs): - Instagram follower growth. - YouTube subscriber growth. - Monthly reach and impressions. - Reel and Shorts views. - YouTube watch time and audience retention. - Engagement rate, shares and saves. - Audience interaction and returning viewers. The candidate must propose realistic monthly growth targets based on the existing account performance and available resources. Performance will be reviewed monthly. Growth targets are expectations, not guaranteed results. 5. Required Skills & Experience - Professional video editing skills. - Knowledge of Adobe Premiere Pro, DaVinci Resolve, CapCut or equivalent. - Photography and videography experience. - Understanding of Instagram and YouTube algorithms. - Strong creative storytelling and reel-making abilities. - Experience in social media growth and audience development. - Knowledge of cricket and match situations is an advantage. - Ability to work independently and meet deadlines. - Fresh creative thinking and willingness to experiment. 6. Who Can Apply? - Individual freelancers. - Registered freelance professionals. - Registered digital marketing agencies. - Registered video production companies. - Small creative teams. Applicants must provide a portfolio or previous work samples. 7. Commercial Proposal & Payment Indicative monthly budget: ₹12,000–₹25,000, depending on experience, production quality and deliverables. Applicants must provide: - Expected monthly professional fee. - Sunday match-day shooting charges. - Editing and post-production charges. - Equipment and travel costs, if applicable. - Additional charges for long-form YouTube production. Final commercial terms will be mutually agreed upon. 8. Social Media Revenue & Monetisation Policy - All income generated through PPCC's official Instagram page, YouTube channel and other official social media platforms shall belong exclusively to Pace Protocol Cricket Club. - This includes YouTube monetisation revenue, Instagram monetisation, sponsorships, brand collaborations, paid promotions, advertising revenue, affiliate income and other commercial earnings generated through the team's platforms. - The Social Media Manager, freelancer, agency or content creator shall not be entitled to any revenue share, commission, percentage or ownership