Scale Celvane’s D2C E-Commerce Growth

Project Title: E-Commerce Growth Strategist & Performance Marketer to Scale Celvane to ₹5 Lakhs/Month (Prepaid + COD) Project Overview: Celvane (fashion & lifestyle brand) is looking for an experienced e-commerce growth strategist and media buyer to build, launch, and optimize our acquisition funnel to reach ₹5,00,000 in monthly gross merchandise value (GMV) with a balanced 50% Prepaid / 50% COD split. Key Deliverables: 1. Store Conversion & Checkout Optimization: - Audit and optimize the storefront (Shopify/lightweight stack) for maximum mobile conversion rate (target: 2.5%+). - Integrate an Indian payment gateway (Razorpay/Cashfree) with 1-click UPI checkout. - Configure COD verification and risk filters (OTP verification / automated WhatsApp confirmation) to restrict Return-to-Origin (RTO) below 20%. 2. Paid Customer Acquisition (Meta / Instagram Ads): - Build, launch, and manage Advantage+ Sales Campaigns on Meta. - Conduct creative testing for 10–15 short-form video hooks (Reels/UGC styling formats). - Maintain a minimum target blended ROAS of 3.0x to 3.5x. 3. Retention & Order Recovery Automation: - Set up automated WhatsApp sequences for abandoned carts and prepaid incentives (e.g., offering an instant ₹100 discount to convert COD orders into prepaid). - Implement post-purchase tracking updates to reduce delivery refusals.

Requirements

- Proven track record scaling Indian D2C fashion or lifestyle brands to ₹5L+ monthly GMV. - Deep expertise in managing COD cash flow and mitigating RTO losses. - Please share live case studies or dashboard screenshots showing verified ROAS and ad spend. Budget & Structure: - Fixed monthly retainer + tiered performance bonus based on delivered net revenue milestones.