Meta Ads Specialist for Service-Based Business

Expert Meta Ads (Facebook & Instagram) Performance Marketing Specialist Needed We are looking for a highly experienced Meta Ads expert to plan, launch, optimize, and scale high-performing advertising campaigns for a service-based business. This is not an entry-level role. We are looking for someone with a proven track record of generating profitable results using Meta’s advertising ecosystem. Required Expertise You should have extensive experience with: * Meta Ads Manager * Facebook Ads * Instagram Ads * Performance Marketing * Lead Generation * Conversion Campaigns * Sales Funnels * Pixel & Conversion API (CAPI) * Event Tracking * Custom Events * Meta Pixel Implementation * Custom Audiences * Lookalike Audiences * Advantage+ Campaigns * Dynamic Creative Testing * A/B Testing * Creative Testing Frameworks * Campaign Budget Optimization (CBO) * Bid Strategy Optimization * Retargeting Campaigns * Funnel Optimization * Attribution Analysis * ROAS Optimization * Cost Per Lead (CPL) Optimization * Cost Per Acquisition (CPA) Optimization * Landing Page Conversion Optimization * Analytics & Reporting Responsibilities * Audit existing advertising account (if applicable) * Develop a data-driven advertising strategy * Build campaigns from scratch * Configure accurate tracking and attribution * Create audience segmentation strategies * Design campaign structures for testing and scaling * Continuously optimize campaigns based on performance data * Improve ROAS while reducing CPL/CPA * Recommend improvements for landing pages and conversion rates * Produce clear reports with actionable insights Ideal Candidate The ideal freelancer should have: * 5+ years managing Meta advertising campaigns * Experience managing significant monthly ad spend * Strong portfolio of successful lead generation campaigns * Experience with service businesses (preferred) * Deep understanding of Meta’s algorithm and optimization strategies * Excellent analytical and communication skills * Ability to explain decisions using data rather than assumptions When Applying Please include: 1. Your years of Meta Ads experience. 2. Industries you’ve worked with. 3. Approximate monthly ad budgets you’ve managed. 4. 3–5 case studies with measurable results (ROAS, CPL, CPA, revenue growth, etc.). 5. Your approach to testing new campaigns. 6. Your strategy for scaling profitable campaigns. 7. Your experience with Meta Pixel, Conversion API, and event tracking. 8. The analytics and reporting tools you use. 9. Your availability and preferred communication method. Important Please do not apply if you: * Have only boosted posts. * Have limited Meta Ads experience. * Cannot provide real campaign results. * Primarily specialize in Google Ads instead of Meta Ads. We are looking for a long-term partner who is proactive, data-driven, and focused on delivering measurable business results—not vanity metrics.