Lead-Driven Social Media Marketing

I need a versatile digital marketer to turn my social channels into a consistent lead-generation engine. In this first phase we will zero in on content and engagement for Instagram, Facebook, and LinkedIn, crafting posts, stories, and ads that move followers from curiosity to enquiry and, ultimately, to purchase. Here’s what success looks like for me: • A clear, research-backed content calendar that blends brand storytelling with direct-response copy. • Profiles fully optimised with persuasive bios, keywords, and calls-to-action. • Creative assets—imagery, short-form video, carousels—tailored to each platform’s best practices. • Paid or boosted campaigns set up, tracked, and refined to lower cost per lead. • Weekly reporting that ties reach and engagement metrics directly to qualified leads and sales. Your background in content writing, copywriting, email marketing, SEO, and even web design will be invaluable as we scale, but for now the spotlight stays firmly on social media performance. If you have proven results driving leads on Instagram, Facebook, and LinkedIn—and can demonstrate it with case studies or data—I’d love to hear how you would approach the first 30, 60, and 90 days.