Freelance PPC Pro for Wellness Brand

# Hiring: Freelance PPC Executive – Wellness & Nutrition D2C Brand **Project Type:** Freelance / Contract **Industry:** Wellness, Health & Nutrition, Nutraceuticals **Work Mode:** Remote **Experience:** 2+ years preferred ## About the Project We are looking for an experienced Freelance PPC Executive to manage and optimize paid advertising campaigns for a growing wellness and nutrition D2C brand. Our goal is to scale online sales, improve ROAS, reduce customer acquisition costs, and build a strong performance marketing strategy inspired by brands like Plix and OZiva. ## Key Responsibilities - Manage and optimize Google Ads campaigns. - Plan and execute Meta Ads campaigns across Facebook and Instagram. - Conduct keyword research, audience research, and competitor analysis. - Optimize campaigns for purchases, conversions, ROAS, and customer acquisition costs. - Monitor campaign performance and manage advertising budgets. - Conduct A/B testing for ad creatives, landing pages, and audiences. - Collaborate with creative teams to develop high-converting ad creatives. - Analyze funnel performance and identify opportunities to scale revenue. - Track campaign performance using Google Analytics 4 and advertising dashboards. - Ensure wellness and nutraceutical advertisements comply with applicable advertising policies. ## Required Skills - Hands-on experience with D2C brands in wellness, nutrition, beauty, or nutraceuticals. - Strong knowledge of Meta Ads and Google Ads. - Experience scaling ecommerce sales through paid advertising. - Understanding of ROAS, CPA, CAC, CTR, CPC, and conversion rates. - Experience with Shopify stores and conversion tracking. - Ability to analyze data and recommend performance improvements. ## Preferred Experience Candidates who have previously worked with wellness or nutrition brands similar to Plix, OZiva, Wellbeing Nutrition, or other D2C supplement brands are encouraged to apply. Experience with effervescent supplements, beauty nutrition, glutathione products, or other wellness categories will be an advantage. ## Project Expectations - Regular campaign performance reporting. - Data-driven optimization and scaling recommendations. - Creative testing and campaign improvement plans. - Focus on profitable growth and sustainable customer acquisition. ## How to Apply Please share the following details: 1. Your experience in performance marketing. 2. Wellness or nutraceutical brands you have worked with. 3. Your experience managing Meta Ads and Google Ads. 4. Examples of previous campaign results, including ROAS and monthly ad spend. 5. Your freelance charges and availability. 6. Your portfolio or relevant case studies. **Note:** Please share genuine campaign results or case studies, with confidential client information removed where necessary. We are looking for a performance-focused professional who can help scale a wellness D2C brand through data-driven advertising.