Data & Analytics Partner

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands

that drive growth. Guided by a

Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.

VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit

www.vml.com and follow along on LinkedIn

#WeAreVML. Who

we’re

looking for:

VML is seeking a

Data & Analytics Partner

to

lead the setup

and

onboarding

of a

new client.

You will be a trusted partner to our client, navigating their business, understanding their

challenges

and

connecting across VML ,

as well as WPP at large ,

to

ensure

we are setup to

deliver

success with

world-class services and

solutions .

T his role

leads

an integrated

Data & Analytics team across

measurement & reporting, predictive modelling, data strategy solutions ,

covering media, CX, CRM

and more .

As such, you will need to organise,

motivate

and inspire to connect all (data and non-data) disciplines in delivering success for our clients. Gravitas and strong collaboration are essential.

What

you’ll

be doing:

Team

setup,

leadership & management

Setup and

l ead a

client-oriented

team of data , technology and business consultants, analysts and engineers,

overseeing

client

onboarding plans

and managing team workload.

Direct

and

motivate

the team

to help them achieve their goals and deliver brilliant work for VML’s clients.

Data

& Analytics

leadership

Act as strategic partner and advisor, helping clients to

leverage

the power of data ,

martech , analytics

and AI

to achieve their goals and drive effectiveness and efficiency.

Develop proposals and methodologies for Data & Analytics

consulting; encompassing data, marketing technology ,

AI

and operations (process, skills, culture, business change etc.) .

I nclude s

data ,

AI ,

marte ch

and

adtech

transformation roadmaps, measurement frameworks

and associated operating model development.

Analytics & Data Science

solutions; encompassing

customer analytics (e.g.

customer segmentation,

predictive modelling), digital analytics (e.g. journey analysis ,

web/app, media analysis) , business intelligence (e.g. dashboard

reporting)

and

AI (e.g.

conversational

BI )

Inspire our clients and

all

of

VML with thought-leadership and best practice.

Work closely with our clients to help diagnose and solve their challenges, support their data

& AI

vision, and make it happen.

Drive client success and satisfaction in all you do.

Business Development

New business – be the go-to data

and analytics

lead for pitches to deliver winning proposals and presentations.

New &

Organic business – be relentless at bringing

new ideas

and opportunities to grow our existing clients and bring our data offer to clients who work with us in other disciplines.

What

you’ll

need:

Exceptional experience leading across data

and analytics

in a

consulting/agency environment , setting up teams and

operating models with clients. A belief in the value of data-driven marketing

& AI

to deliver exceptional results.

Experience of building relationships with clients from junior to C-suite and dealing with the different and complex personalities involved.

Someone who can unify groups from across a wide skill set and unify them behind a clear brief or goal and deliver excellent work for clients.

A candidate with the ability to engage people with their presentation skills but show excellent active listening to create clear actions which meet client needs.

A person with a love for data-driven marketing and is constantly following trends to develop impactful and significant work for our clients.

Significant experience

at scoping, resourcing, and developing commercial proposals.

Knowledge of data

an d

analytics

technologies across the marketing and digital ecosystem including media, commerce, social and digital platforms, CRM & loyalty. Knowledge of analytics solutions

and how AI can be

leveraged

in marketing to drive growth

– a technical analytics background

is

advantageous .

Must have knowledge (you need not be a deep practitioner in all these areas, but do need have a good appreciation across them):

Data

strategy

consulting

– data

landscape

(1 st , 2 nd , 3 rd

party data) ,

data

management ,

governance ,

roadmap and use case development

A nalytics

& AI

–

segmentation, predictive

modelling, measurement

& reporting, AI

marketing

applications

and

product development

Marketing