Senior Social Commerce Manager

About THG Ingenuity

THG Ingenuity is a proprietary Software-as-a-Service (SaaS) technology, robotics, and operations platform built for global ecommerce. Developed through more than two decades of operating ecommerce and retail services at scale, its software and automation capabilities have been engineered, tested, and refined through the real-world demands of managing complex commerce operations. Today, THG Ingenuity provides an integrating operating environment that enables brands to intelligently optimise the entire commerce lifecycle from browsing and checkout to AI inventory management and forecasting, automated fulfilment, carrier control, and customer experience. The platform comprises:

THG Fulfil: The fulfilment operating system for global ecommerce. Delivered via a proprietary SaaS and Robotics-as-a-Service (RaaS) model, THG Fulfil orchestrates every stage of checkout, fulfilment, delivery, and customer experience through an integrated system.

THG Studios: The UK's most innovative creative hub, helping brands create content that connects, experiences that engage, and IP that scales, all from its end-to-end, in-house facilities.

THG Commerce: A cloud-native technology stack enabling retailers and brands to create intelligent, AI-powered, digital shopping experiences, while integrated marketplace and social commerce functionality allows brands to reach customers across every sales channel

With its expertise in building and scaling brands, THG Ingenuity is uniquely positioned to bring pertinent, pragmatic, and global know-how across all aspects of commerce.

About the Role

The Senior Social Commerce Manager is a senior, client-facing role within THG Ingenuity’s Partnership Marketing team, responsible for the strategy and delivery of TikTok Shop across our client portfolio.

Reporting into the Head of Partnership Marketing, you’ll own what we recommend to our TikTok Shop clients and make sure we deliver it brilliantly - setting the strategy for each account, monitoring performance and driving it forward, building strong client relationships, and holding a high bar on the quality of every service we deliver.

This is a role for someone who combines deep TikTok Shop expertise with commercial judgement and confident client management. You’ll be the senior point of contact for your clients, the person the delivery team looks to for direction, and a key partner to the Head of Partnership Marketing in growing our Social Commerce offering.

Reporting Line & Team Structure

Reports into: Head of Partnership Marketing.

Team leadership: Social Commerce Executives within the Partnership Marketing team, with day-to-day leadership of TikTok Shop delivery across your client accounts.

Key internal relationships: Ecommerce, Customer Success, Creative, Studios, Content, Paid Social, Trading and Operations teams.

Key external relationships: Client brand, ecommerce and marketing teams, TikTok platform partners, and creator and affiliate partners.

Key Responsibilities

TikTok Shop Strategy

Own the TikTok Shop strategy for each client account - setting clear objectives, growth plans and trading priorities aligned to the client’s wider commercial goals.

Build and present strategic plans covering shop set-up, product and catalogue strategy, pricing and promotions, content, live shopping, creator and affiliate activity, and paid amplification.

Align TikTok Shop activity with each client’s trading calendar, key retail moments and wider THG Ingenuity services to maximise commercial impact.

Translate platform updates, new formats and social commerce trends into clear, actionable recommendations for clients.

Delivery & Service Quality

Take accountability for the end-to-end delivery of TikTok Shop services across your clients, ensuring work is delivered on time, on brief and to a consistently high standard.

Direct and support the Social Commerce Executives and wider delivery teams day to day - prioritising workload, reviewing outputs and stepping in early where delivery starts to drift.

Establish and maintain best-practice frameworks, processes and playbooks for TikTok Shop set-up, optimisation and campaign delivery.

Set quality standards and QA processes across listings, content, creator activity and reporting, so every client receives the same high level of service.

Coordinate effectively with creative, content, studio, paid social, ecommerce and operations teams so TikTok Shop activity is joined up and commercially aligned.

Performance Monitoring & Optimisation

Monitor TikTok Shop performance across your client portfolio, tracking GMV, conversion rate, AOV, traffic, content and creator performance, and return on spend.

Own performance against agreed client KPIs and targets - identifying risks and opportunities early and leading the optimisation plan to close any gaps.

Turn data into insight, delivering clear, commercially focused reporting and recommendations to clients and internal stakeholders.

Use testing and learning to continuously improve shop performance, content effectiveness and creator ROI.

Client Relationships

Act as the senior day-to-day contact for your TikTok Shop clients, building trusted, long-term relationships at senior and working levels.

Lead regular client meetings, performance reviews and QBRs, presenting results, insight and forward plans with confidence.

Manage client expectations, feedback and escalations professionally, resolving issues quickly and protecting the relationship.

Drive client satisfaction and retention, and identify opportunities to grow accounts - from expanded TikTok Shop scope into wider THG Ingenuity services - working with Customer Success and Business Development.

Team & Business Devel