Senior Field Marketing Executive - UKI

Who we are

? Silverfin is a cutting-edge cloud software solution built by accountants, for accountants. Founded in 2013, Silverfin was created to solve the frustrations of manual, error-prone processes in analysing financial data and compliance. From day one, we’ve been a cloud-first platform with an open API architecture, leveraging structured data to transform how accountants work. Our mission is simple: to enhance and support the accountancy profession through AI and automation, ensuring accountants remain relevant and respected in the future of finance. In 2023, Silverfin became part of the Visma Group, joining one of Europe’s leading providers of cloud software. This partnership strengthens our ability to innovate and expand our impact within the accountancy industry. Today, Silverfin is trusted by over +1000 firms across 19 countries. Our clients include all of the Big 4 accounting firms, as well as leading global networks like BDO, PKF, Baker Tilly, Grant Thornton, and Moore. Headquartered in Ghent, with offices in Mont-Saint-Guibert (BE), London (UK), Luxembourg (LU), and Gouda (NL), we’re a team of over 200 people - including a diverse remote engineering team working across multiple time zones - all working together to drive innovation in accounting. How would you support our success? Your role We are on the lookout for a Senior Field Marketing Executive to join our team in the UKI. Your focus area will include a mix of marketing and event activities. You will be supporting events, digital, customer and partner marketing, and other field marketing activities in UKI, from our office in London. The position also includes occasional off-site event coordination mostly during office hours. That means organising events with project boards on Monday.com, messaging, creatives, stakeholders and budgets will be a very important responsibility in this role, next to regular marketing campaigns to our audience of accounting practices in the region. As part of this journey, you'll be in sync with a fantastic team of 15 marketing team members across UKI, Belgium, the Netherlands, Luxembourg & Denmark. You’ll report to our Senior Manager Global Field Marketing, based at our head office in Ghent, Belgium. Your main focus region is the UKI. We provide a permanent contract on a full-time basis. Silverfin moves fast with a constant flow of activities for both users and prospects, not to mention our incredible team. We also prioritise the well-being of our people, offering a range of initiatives. Envision yourself joining our international Marketing team and a diverse, motivated team, and growing along with Silverfin. Your responsibilities Collaborate with your BU stakeholders to define and refine the marketing plan for the UKI. Work closely with the global marketing demand generation team based in Ghent. This team of specialists leads the execution of global targeted marketing campaigns aimed at generating leads and increasing demand utilising a variety of channels, including email, social media, PPC, and content marketing. Work closely with the UKI sales team to ensure they have the marketing materials including assisting in the creation of sales enablement tools such as presentations, brochures, and case studies. Plan, organise, and execute both hosted and 3rd party events from concept to completion. This includes venue selection, vendor management, promotional activities, and post-event analysis. Measure and report on the effectiveness of marketing campaigns and events, using data to support decisions and improve future marketing strategies. Liaise with product, sales, customer success and marketing teams to ensure cohesive brand messaging and optimise campaign success Manage internal and external creative agencies to produce content such as video, copywriting, stand building etc. Manage the marketing budget for the UKI with expenses and allocation of budget spends Focus on ABM methodology using our existing framework and infrastructure, which is supported by the whole marketing department; Improve account engagement in the UKI and account penetration in your target accounts for Tier 1 and 2 using a one-to-few approach. Expand the account-level ABM score with regional partners who provide engagement and buyer intent data. This complements the demand generation team, which runs a one-to-many digital strategy for Tier 3 and 4 accounts. Report on ABM KPIs: account engagement, coverage across the buying committee, meetings booked, pipeline influenced and sourced, win rate and deal velocity Showing ABM impact to senior leadership with clear, data-backed narratives Testing, learning and improving programmes based on results What will support your success? Experience and Qualifications Bachelor/Master in Marketing Proven marketing experience in B2B SaaS (5+ years) But even more important is your eagerness to deliver results and proactive attitude. Attitude and personality-related traits We’re looking for someone who can work autonomously, has a pragmatic approach, and is eager to deliver results. You’re also happy to travel occasionally to our head office in Ghent for training, workshops and meetings with your manager and most of the global marketing team. Skills and knowledge Essential: Excellent written and spoken English, with the ability to write clear, persuasive copy for a UKI professional audience Strong planning & prioritising skills. Organised (KANBAN), punctual (Deadlines), and meticulous (Quality). Salesforce: create campaigns, dashboards, and reports for your campaigns Hubspot - follow up on emails, landing pages, segmentation Tools like “Monday”, “Slack”, “Google Drive/Docs/Sheets”, “Canva”, “Eventbrite”, “Wordpress” Event management of in-person events Big Plus: Comfortable running webinars/podcasts Experience in devising & executing a marketing plan + budget Experience with ABM programmatic and 1 to few We care for you Be part of something bigger - Join a growing SaaS company that’s now p