Full-Scope Local SEO Overhaul

My U.S.–based local website needs a complete SEO refresh that covers on-page, off-page, and technical work. I already have solid content and a clear service offering, but visibility in local search is lagging behind competitors. Here’s what I’m after: 1. Deliverables • On-page: updated title tags, meta descriptions, header hierarchy, internal linking, and service-related + location-specific + competitor-specific keyword integration. • Technical: full site audit (speed, mobile responsiveness, indexing issues, schema markup, XML sitemap, robots.txt) and implementation of any fixes you uncover. • Off-page: a strategy for earning authoritative local backlinks and citations, plus optimization of Google Business Profile. 2. Scope & Tools Please work comfortably with tools like Google Search Console, GA4, Screaming Frog, Ahrefs or SEMrush, and any preferred on-page editors. All changes should comply with Google’s latest guidelines—no black-hat shortcuts. 3. Success Criteria • Noticeable uptick in local impressions and clicks within the first 6–8 weeks. • Page-one rankings for our primary service + city terms within a realistic timeframe you propose. • Clean technical audit score with no critical issues remaining. 4. Collaboration I can give you CMS access, previous audit files, and keyword lists on day one. Weekly progress check-ins and a concise monthly performance report will keep us aligned. If you have proven results improving local rankings across on-page, off-page, and technical fronts, I’d love to see a short case study when you reach out.