Hair Salon Lead-Gen Social Campaign

I run three busy hair salons here in India and want to turn our social channels into a steady source of booked appointments, service upgrades, and retail product sales. The focus is 100 % social media marketing, specifically on Facebook and Instagram, and every rupee we put in has to show up as real leads that convert to paying clients. Here’s what I need from you: • A smart, data-backed campaign strategy tailored to three separate salon locations yet consistent with our shared brand voice • Thumb-stopping creative (static, carousel, Reels, Stories) that shows off haircuts, color work, bridal styling, and special offers • End-to-end ad management: audience building, split testing, daily budget optimisation, and retargeting of website or WhatsApp visitors • Simple tracking that lets my front-desk team see exactly which enquiry came from which ad so we can tie revenue back to spend • Weekly performance snapshots plus one in-depth report at the end of the first 30-day cycle with clear next-step recommendations If you’ve already scaled Facebook and Instagram ads for beauty or local service businesses and can show verifiable ROAS, I’d like to see it. Let’s get these chairs filled and the books packed.