Corporate White-Paper Copywriter

The task is to craft a series of structured corporate white papers that move readers to act while maintaining a formal, professional voice. Each paper will take complex information from my briefings, market research, and any data you source independently, then shape it into a clear, persuasive narrative that positions our company as the obvious choice. Scope • One white paper to start, 6–8 pages plus a one-page executive summary. • Focus is persuasive: every section should guide the reader toward requesting a demo or scheduling a follow-up call. • Tone must stay formal and professional; think boardroom-ready language rather than marketing fluff. • Content must be evidence-driven. Include citations and data visualisations (chart/graph placeholders are fine; our design team will finalise artwork). What I’ll Provide • Core messaging framework, product sheets, and limited internal data. • Brand style guidelines (voice, terminology, preferred formatting). What I Need from You • A concise outline within the first 24 hours of award so we agree on the flow. • Draft copy delivered in Word or Google Docs with tracked changes enabled. • Two revision rounds included, focused on accuracy and persuasion strength. Acceptance Criteria 1. Logical structure that opens with a clear problem statement, builds a data-backed argument, and ends with a compelling, actionable conclusion. 2. Formal, error-free language that aligns with our style guide. 3. All statistics, quotes, and references properly attributed. 4. Executive summary stands alone yet aligns perfectly with the full paper. If you have experience ghost-writing, Share one sample of a persuasive white paper you’ve produced, highlight the outcome it achieved, and outline your proposed research approach in a few sentences.