Ski Industry Japan Social Ad Campaign

I’m ready to ramp up sales for my ski-related brand by running a tightly-focused Facebook and Instagram campaign. The plan is to combine paid ads with scroll-stopping photo and video content that highlights our latest gear, resort partnerships, and seasonal promotions. Here’s what I need from you: • A short but punchy strategy outlining how we’ll move prospects from first touch to checkout, tailored specifically to ski enthusiasts. • Creative development of photo and video assets (or direction if you prefer to work with my in-house photographer) that match current platform specs and resonate with winter-sports audiences. • Full ad setup in Facebook Ads Manager: audience research, custom/look-alike builds, copywriting, A/B visuals, and pixel tracking. • Ongoing optimisation—daily checks on spend, ROAS, and creative fatigue—plus clear weekly reports so we can act fast when snow conditions or inventory levels change. I already have product shots, a modest library of action clips, and a Shopify storefront ready for traffic; you’ll just need to refine, schedule, and amplify them. Experience marketing seasonal or outdoor brands is a bonus, but a proven record of turning social impressions into conversions matters most. Let’s carve a profitable line together this season.