Bespoke SaaS Website Redesign

I need a fresh public-facing site for UnifiedOrders.com that makes it instantly clear what our order-management platform does and why it matters to growing multi-channel businesses. The current AI-generated layout took minutes to spin up and, unsurprisingly, looks like every other template on the web. I’m after something curated—where any AI assistance is only a starting point and the final style comes together in Figma (or similar) with real design craft behind it. Core story to convey • How we simplify order tracking and management in one dashboard • How we pull all sales channels into a single, connected workflow By the time a visitor scrolls the hero section and first content block they should “get it,” and by the time they finish the page they should be ready to click for a demo. What I’ll need from you • A complete, non-generic visual identity (colour palette, typography, imagery guidelines) delivered as a Figma file • Desktop & mobile page designs for at least: Home / Features / Pricing / Book-a-Demo / Contact • All copy blocks written in clear, jargon-free language focused on explaining—not overselling—our features • Handoff package: organised Figma components, export-ready assets and a short Loom or PDF walkthrough of design rationale Acceptance criteria 1. Above-the-fold messaging answers “what does UnifiedOrders do?” in plain English. 2. Primary CTAs (“Book a Demo”) are visible without feeling pushy. 3. Design elements are original or fully licensed—no stock-template look. 4. File structure in Figma is tidy and labeled for easy dev handover. Start your proposal with the word “coconut” so I know you visited the current site and read this brief.