Digital Marketer for BGood Honey Spreads

. Freelance Digital Marketing Specialist – SEO, SEM, SMM & Analytics for BGood Honey Spreads Job Title Digital Marketing Freelancer / Specialist – SEO, Google Ads, Social Media & Analytics for FMCG Brand About the Brand BGood is a growing food brand offering a range of delicious Honey Spreads and Natural Honey products. Our Honey Spreads are available in multiple flavours, including: Chocolate Coffee Dates Lemon Ginger Mango Curcumin Hibiscus Lemon We are looking to build BGood into a strong consumer brand through digital marketing, content, search visibility, social media and performance marketing. Our website: www.mybgood.com We are looking for an experienced freelance digital marketing professional or small specialist team who can take responsibility for our digital marketing activities and help us build traffic, engagement, leads/sales and brand awareness. Scope of Work The assignment will cover three major areas – SEO, SEM and SMM – with Analytics integrated across all three. 1. SEO – Search Engine Optimization The freelancer will be responsible for developing and implementing an SEO strategy for BGood.

Responsibilities

Complete SEO audit of the website Keyword research for: Honey spreads Breakfast spreads Natural honey Chocolate spreads Healthy food alternatives Relevant flavour/product searches Long-tail and commercial-intent keywords Competitor keyword research Keyword mapping for products, collections and content On-page SEO Meta titles and descriptions Heading structure Internal linking Image ALT tags Product-page SEO Collection/category SEO Technical SEO recommendations URL and indexing review Sitemap and robots.txt review Schema/structured-data recommendations Google Search Console management Identification of ranking opportunities Content strategy for organic search Blog/article recommendations Backlink strategy Link-building opportunities Local/India-focused search opportunities where relevant Monthly SEO reporting Expected SEO Outcome The objective is to progressively increase: Organic traffic Keyword rankings Non-branded search visibility Product-page visibility Organic conversions Revenue generated through organic search We are looking for sustainable SEO rather than short-term or spammy link-building techniques. 2. SEM – Google Ads / Paid Search The freelancer will plan, execute, manage and optimize paid search campaigns.

Responsibilities

Google Ads account audit/setup Keyword research Search campaigns Shopping campaigns where appropriate Performance Max campaigns where appropriate Brand campaigns Non-brand campaigns Product-focused campaigns Competitor/market opportunity research Ad-copy creation Ad extensions/assets Audience targeting Remarketing Conversion tracking Campaign structure and segmentation Budget allocation Bid strategy Search-term analysis Negative keyword management Landing-page recommendations A/B testing Continuous campaign optimization Important We do not want someone who simply creates campaigns and leaves them running. The freelancer should actively: Analyse → Optimize → Test → Measure → Improve on a regular basis. SEM KPIs Depending on the campaign objective: Impressions CTR CPC Conversion rate Cost per acquisition ROAS Revenue Shopping/paid-search sales Search impression share 3. SMM – Social Media Marketing The freelancer will be responsible for developing and managing BGood's social media presence. Platforms Primary platforms: Instagram Facebook YouTube LinkedIn may also be used selectively for brand/company communication.

Responsibilities

Social media strategy Monthly content calendar Content themes Post ideas Reel ideas Short-form video concepts Captions Hashtags Creative briefs Engagement strategy Community management recommendations Product storytelling Brand storytelling Festival/seasonal campaigns User-generated content strategy Influencer collaboration strategy Social media advertising Meta Ads Retargeting campaigns Audience development Campaign testing Competitor monitoring Content Direction We want BGood to be positioned primarily as a delicious, enjoyable food product and a better everyday choice, rather than communicating it as a medicinal product. Content should therefore focus on: Taste Flavours Food experiences Breakfast ideas Recipes Ways to enjoy BGood Family moments Everyday consumption Convenience Ingredients Product discovery Brand story Lifestyle Emotional storytelling We want content that makes consumers want to try the product, rather than simply listing product features. 4. Analytics & Performance Measurement Analytics will be an integral part of the assignment. The freelancer should be comfortable working with: Google Analytics 4 Google Search Console Google Ads Meta Ads Manager Meta Insights Shopify analytics Looker Studio or equivalent reporting tools Responsibilities Ensure tracking is properly configured GA4 audit Conversion tracking E-commerce tracking Google Ads conversion tracking Meta Pixel / relevant tracking Campaign attribution Traffic analysis Funnel analysis Landing-page performance Product performance Customer acquisition analysis Organic vs paid traffic analysis Monthly performance dashboard The freelancer should be able to answer questions such as: Where are visitors coming from? Which campaigns are working? Which products are getting attention? Which channels are generating sales? Where are customers dropping off? What should we change next month? 5. Integrated Digital Marketing Strategy We are not looking for three separate activities operating independently. We want SEO + SEM + SMM + Analytics to work together. For example: SEO data → identify high-performing keywords ↓ SEM → test commercial keywords and messaging ↓ SMM → develop content around successful themes ↓ Analytics → measure traffic, engagement and sales ↓ Insights → optimize the next campaign The freelancer should therefore be able to look at the complete digital marketing funnel, not just individual platforms. 6. Competitor Research The freel