PACKAGING DESIGN

Project: Packaging Design – Maa & Mitti Co. We are launching Maa & Mitti Co., a premium Indian ladoo brand with a traditional, homemade and earthy feel. Products - Postpartum Ladoo - Dry Fruit Ladoo - Besan Ladoo Packaging We will use PET jars with labels. We need a consistent packaging design system for all products, with different product names/visual elements for each variant. Design Style - Premium + traditional Indian aesthetic - Earthy, warm and natural look - Cream/brown/gold-type colour palette - Clean, trustworthy and modern - Homemade/traditional feel without looking outdated - Original design, not copied from existing brands Label Requirements Design should have proper space and hierarchy for all mandatory FSSAI/food-label declarations applicable to the product, including as applicable: - Product name - Ingredients - Nutrition information - Net quantity - Veg symbol - FSSAI logo & licence number - Batch/Lot number - Manufacturing/Packing date - Best Before/Expiry - MRP - Manufacturer/packer/marketer details - Customer care/contact details - Storage instructions - Allergen declaration, where applicable - QR code Final label content will be provided/confirmed separately. QR Code A QR code is required on the back label. It should link to our Maa & Mitti Co. product information page, NOT directly to WhatsApp. The page will contain: - Ingredients - Nutritional information - Storage instructions - Brand story - Other products - Instagram/social links QR placement must be clean and the code must remain properly scannable after printing. Deliverables - Front + back label for all 3 products - Print-ready CMYK files - Proper bleed & safe margins - High-resolution PDF - Editable source files (AI/PSD/CDR) - PNG/JPG previews - PET jar mockups - Design system that can later extend to 250g, 500g, 1kg and combo packaging Please Include - Relevant food/FMCG packaging portfolio - Number of concepts - Revisions included - Timeline - Total project cost - Confirmation that editable source files are included