Social Reach for Indian Fashion

My boutique Indian clothing label is ready to step beyond word-of-mouth and reach fashion-lovers nationwide. The single priority is clear: increase brand awareness. To do that, I plan to meet my audience where they already scroll—Facebook, Instagram and YouTube. Here’s what I need done: • A 30-day cross-platform content calendar that aligns upcoming product drops and festivals. • Creation or direction of short, eye-catching videos (think reels, stories, YouTube Shorts) and striking image posts that showcase fabric details, styling tips and behind-the-scenes craft. • Platform-specific captions, hashtags and thumbnail treatments so each post feels native. • Weekly performance snapshots summarising reach, impressions, saves and comments, plus quick recommendations for the next cycle. We’ll measure success by steady growth in followers, engagement rate and share of voice within India’s ethnic-wear segment. If these numbers move, we’ll keep scaling; if not, we’ll tweak fast. You’ll have full access to my existing product photos, model shoots and raw footage. Adobe Creative Cloud or equivalent editing tools are fine as long as export specs suit each platform. Kick-off is immediate once we agree on the content mix and calendar.