Google Ads Expert for Automotive SaaS

Google Ads Specialist Needed – SaaS / Workshop Management Software We are launching WRMS Pro, a workshop repair management software platform for automotive workshops. We are looking for an experienced Google Ads specialist with proven SaaS experience to set up, launch and optimise our Google Ads campaigns in Australia. Our Goal Our primary goal is to acquire paying workshop customers, not simply generate website traffic or low-quality leads. The customer journey is: Google Ad → Website → Free Trial → 14-Day Trial → Paid Subscription Scope of Work We need help with: Google Ads account and campaign structure Keyword research Competitor research Negative keyword strategy Search campaigns Ad copy and extensions/assets Conversion tracking GA4 / Google Tag Manager setup Free Trial conversion tracking Stripe paid subscription tracking Tracking trial-to-paid conversions Enhanced Conversions / offline conversion setup where appropriate Landing page recommendations Search term optimisation Bidding strategy Remarketing strategy Ongoing campaign optimisation and reporting We want Google to initially learn from qualified trial starts, while ultimately optimising toward customers who become paid subscribers. Initial Budget We are considering approximately AUD $2,000/month in Google Ads spend during the testing/validation stage. Budget can be increased significantly if we establish a profitable customer acquisition cost. When Applying Please answer these questions: What SaaS Google Ads campaigns have you managed? What monthly ad spend have you managed? Have you tracked free-trial users through to paid Stripe subscriptions? How would you structure the first 30 days for WRMS Pro? What CPA would you initially target for a trial? How would you optimise Google Ads toward paying customers rather than just free trials? What would you charge for initial setup? What would you charge for ongoing monthly management? Please provide actual examples/results from SaaS campaigns where possible. We are not looking for someone who simply sets up a campaign and leaves it running. We want someone who understands SaaS funnels, conversion tracking, customer acquisition cost and scaling. Website: https://www.wrmspro.com.au/