Instagram Content for B2B Jewellers

I run a vertically-integrated diamond and jewellery manufacturing house and I’m ready to level up our Instagram presence with content that speaks directly to wholesale buyers and turns followers into qualified B2B leads. Here’s what I’m after. I need visually striking product showcases that display our cuts, settings and craftsmanship in their best light, paired with authentic behind-the-scenes glimpses of the workshop—CAD modelling, stone selection, hand-finishing, quality inspection. Every asset should be optimised for the feed, Stories and Reels, and supported by concise copy, smart hashtags and clear calls-to-action inviting retailers or distributors to enquire. Lead generation is the single KPI. Follower growth and reach matter only when they translate into more catalogue requests, quotation calls or showroom appointments from jewellery retailers, wholesale buyers and buying offices. You’ll get high-resolution images, raw workshop footage and brand guidelines from me; you’ll bring creative direction, editing, scheduling and consistent reporting. Adobe Photoshop, Lightroom, Canva, Premiere (or equivalents) plus Meta Business Suite for analytics should feel natural to you. Acceptance criteria: • A 30-day content calendar approved in advance • 12–15 polished static posts and 4–6 Reels aligned with that calendar • Captions, hashtags and CTAs written for wholesale buyers • Weekly performance summary covering reach, saves, clicks and lead-centric DMs If you’ve grown other luxury or manufacturing accounts—especially in jewellery—show me the results and let’s get started.