Profit-Focused Google & Meta Ads

I’m ready to scale Scentbulk beyond organic reach and need an ads specialist who can turn paid clicks into real purchases. The single, clear objective is to drive more on-site sales, starting with our higher-profit product lines and targeting customers in one country only. You’ll be responsible for the full rollout on both Google Ads (Search, Shopping, Performance Max) and Meta Ads. That means researching intent-driven keywords and audience segments, structuring campaigns for conversion, writing compelling copy, selecting or refining creative, and configuring all tracking—pixels, tags, events—so we can measure ROAS accurately right from day one. Deliverables I expect: • Campaign plan that maps objectives, audiences, budgets, and projected KPIs • Complete account setup or restructuring on Google and Meta, including conversion tracking • Launch of the initial ad sets focused on our top-margin products • Ongoing optimisation during the first weeks: bid adjustments, creative testing, negative keyword pruning, and detailed performance reports Success will be judged on sales generated, not vanity metrics, so please highlight previous e-commerce wins where you boosted revenue in a similar market. If you’re confident you can squeeze maximum profit from a tightly targeted campaign, I’d love to see your strategy and timeline.