Optimize Google Ads Paid Booking Tracking

Hello, I would like to work with you to improve and optimize my existing Google Ads campaigns. i have website to book taxi To clarify, I already have a Google Ads account and have created an advertisement that is performing reasonably well. However, I would like your professional help to improve its performance, develop the campaigns further, and achieve the best possible results. 1. Tracking Actual Paid Bookings (My Top Priority) My main goal is not simply to get clicks or website visitors. I want to attract customers who actually book and pay for my services through my website. I would like you to set up a professional tracking system so that: 1. My website is properly connected to my Google Ads account and all necessary tracking tools. 2. When a customer visits my website through a Google ad, makes a booking, and successfully completes the payment, this booking is recorded in Google Ads as a successful conversion. 3. I do NOT want a click on the booking button or an enquiry to count as a completed paid booking. 4. Google should be able to identify which advertisement generated the customer who completed the booking and payment. 5. I want to track the value of each booking so I can measure the revenue generated by my advertising campaigns. 6. Duplicate bookings must not be counted more than once. In other words, if a customer comes through my Google advertisement, makes a booking, and successfully pays through my website, Google Ads should receive this information as an actual paid booking and use this data to optimize campaigns and attract more customers who are likely to book and pay. 2. Improving My Existing Advertisements Since I already have an active advertisement, I would like you to review its performance, identify its strengths and weaknesses, and improve it by: * Researching and selecting the most effective keywords. * Excluding irrelevant keywords that generate unqualified clicks. * Improving advertisement headlines and descriptions. * Researching competitors and identifying opportunities to outperform them. * Improving targeting to reach customers who are more likely to complete a booking and payment. * Testing different advertisements and comparing their performance. * Continuously optimizing campaigns based on actual results. 3. Improving My Booking Page I would also like you to review my booking page and make sure the booking and payment process is simple, clear, and user-friendly. If you identify any issues or unnecessary steps that might cause customers to abandon the booking process before completing payment, I would like you to point them out and recommend improvements. 4. Budget Management and Better Return on Investment I want to focus on the cost of acquiring an actual paid booking, not just the cost per click. I would like to know: * How much does it cost to generate one completed paid booking? * Which campaign delivers the best results? * How much revenue are my advertisements generating? * How can we reduce the cost of acquiring each customer? * When should we increase the advertising budget? 5. Ongoing Management and Reporting I am not looking for someone who simply sets everything up and then leaves the campaigns running. I want ongoing monitoring, analysis, and optimization, together with clear reports showing the number of completed paid bookings, the cost per booking, generated revenue, and the performance of each campaign. 6. Technical Setup and Account Ownership I want all technical integrations to be configured correctly, including Google Ads Conversion Tracking, Google Tag Manager, Google Analytics 4, and any other tools required. I also want all accounts, data, and tracking systems to remain under my ownership, with full administrative access. Before we start, I would appreciate clarification on the following: 1. What exactly can you improve and implement within my existing Google Ads account? 2. Can you fully implement the tracking system for completed and paid bookings? 3. Will you be responsible for continuously monitoring and optimizing the campaigns? 4. Does your service include reviewing and improving my booking and payment page? 5. What exactly is included in your fee, and are there any additional costs? 6. Which performance indicators and results will you use to measure the success of your work? My Final Goal I want to turn Google Ads into a reliable source of real customers who actually book and pay for my services. I want to know where every booking comes from, how much it costs me to acquire each customer, and how much revenue it generates. I am willing to invest in advertising and professional services, but I want this investment to be based on accurate data, measurable results, and continuous improvement. I am looking forward to working together to improve the performance of my existing campaigns and achieve the best possible return on my advertising investment.