Boost Local App Downloads

I need strategic social-media advertising that drives new installs of my app within a single target city. The immediate focus is on paid campaigns across Facebook, Instagram and YouTube, fine-tuned to reach audiences living in that specific location and motivate them to click through to the App Store / Google Play. Here is what I’m expecting from you: • A clear media plan outlining audience segments, ad formats and daily spend recommendations. • Creative concepts—ad copy, visuals or short video ideas—tailored to local culture and language. • Full campaign setup in Facebook Ads Manager and Google/YouTube Ads, including tracking links for install attribution. • Ongoing optimisation for at least one week: split-testing headlines, creative and bid strategies to lower CPI and raise install volume. • Performance report summarising key metrics (impressions, clicks, installs, CPI) and actionable next steps. Experience with mobile-app growth, geo-targeted ads and analytics tools like Firebase or AppsFlyer will be a big plus. If you’ve successfully scaled installs in a specific market before, I’d love to see brief case notes when you respond.