Senior Performance Ads Specialist — AI & Web3

- About the role: We’re hiring a senior, hands-on paid acquisition specialist for Attractor, an AI platform for creators, and Dlicom, a Web3-powered social app. You will personally build, launch, monitor, and optimise campaigns across both products. We need an experienced operator who understands audiences, protects budgets, measures downstream results, and knows when to test, pause, or scale. - Market Experience: Proven hands-on experience running and scaling paid acquisition campaigns across both MENA and US markets, with a strong understanding of regional audience behaviour, acquisition costs, platform dynamics, and localisation strategies. - What you’ll own: - Campaign execution. Manage account setup, campaign structure, targeting, bidding, placements, prospecting, and retargeting. Prioritise Meta and Google Ads, including Search, YouTube, and App campaigns; test TikTok and X where justified. - Audience and market testing. Research target segments and geographies. Build test plans and forecasts with explicit assumptions, then validate them against acquisition quality and cost. - Creative and conversion testing. Work with the Head of Content and production team to test hooks, offers, formats, and creative variations. Identify fatigue and landing-page issues. Run authorised creator-based ads where relevant. - Tracking and analytics. Configure and validate conversion tracking with engineering support. - Reconcile ad-platform results with product data, account for attribution limitations, and identify duplicate conversions or low-quality traffic. - Budget control. Manage pacing, spending limits, alerts, and change logs in company-owned accounts. Stay within approved budgets and escalate abnormal spend, tracking failures, billing issues, or policy risks immediately. - Reporting and communication. Provide daily performance updates and weekly reports by product, channel, geography, and creative—with clear decisions and next actions. What we’re looking for: - 6+ years of hands-on performance marketing experience, including recent daily campaign management. - $3M+ in cumulative ad spend personally managed, supported by verifiable results—not just an agency’s total spend. - Demonstrated paid acquisition results for both AI and Web3 products, including web conversion and mobile app campaigns. - Deep expertise in Meta and Google Ads. Practical TikTok and X advertising experience is a strong advantage. - Strong knowledge of GA4, GTM, Meta Pixel/Conversions API, product analytics, and mobile attribution tools such as AppsFlyer or Adjust, including privacy-aware iOS measurement. - Strong understanding of CPA/CAC, activation, cohort quality, and payback where measurable. - Comfortable validating small-budget tests before scaling. - Excellent English, proactive communication, and current knowledge of bidding systems, platform updates, advertising policies, and approval requirements. How you’ll work: - The Head of Growth owns overall acquisition strategy and budget allocation. You own paid-media execution and campaign-level performance. Content and design teams produce assets; Product and Engineering support funnel and tracking changes. - Use AI and automation for analysis, monitoring, and operations. Public-facing copy must meet our human-written editorial standard.