Facebook Ads Conversion Specialist

I need a performance-driven marketer who can take full control of my Facebook and Instagram advertising and turn them into predictable sales and enquiry engines. My primary goal is straightforward: convert traffic into paying customers or qualified leads, not just generate clicks. I already have a functioning website and product pages; what I’m missing is a strategic, data-backed ad funnel that targets the exact age or interest segments most likely to buy. Here’s what I expect: • End-to-end campaign setup on Facebook Business Manager and Ads Manager, including pixel installation, event tracking, custom audiences and lookalikes. • Compelling ad creative (copy, imagery and/or short-form video) aligned with each funnel stage. • Continuous optimisation—A/B testing audiences, placements, and creative to improve CPA and ROAS. • Weekly performance reports highlighting spend, conversions, and actionable insights so we can make fast decisions. Acceptance criteria: campaigns must run for at least 14 days, achieve measurable conversions tracked in Events Manager, and demonstrate clear movement toward a positive ROAS. If you have a track record of scaling Facebook and Instagram ads for a defined demographic niche, I’d love to review your approach and see recent results.