Philippines Fashion Marketing Assistant

I run a women’s fashion label and need day-to-day marketing support from a fellow Filipina who already lives and breathes current style trends. Your first priority will be stepping in as my marketing assistant for the brand: planning, producing, and publishing content that educates our audience while quietly guiding them toward purchase. On Facebook—our primary channel right now—you’ll create consistent, value-packed posts that teach styling techniques, seasonal outfit ideas, and practical fashion tips. Short copy that feels conversational, eye-catching visuals shot or sourced by you, and a clear call-to-action should all come naturally. I’m aiming for the brand to become every follower’s go-to fashion mentor, so an easy, friendly tone is essential. Beyond writing and design, you’ll manage the page itself: scheduling content, replying to comments and direct messages, and tracking basic insights so we see what resonates. When you spot engagement spikes or common questions, feed that insight back so we can refine upcoming posts or push specific products. Lead generation is the other half of the role. I’ll rely on you to identify and approach potential customers—whether through targeted community groups, collaborative giveaways, or micro-influencer outreach—and then move interested prospects into our existing sales funnel. If you’ve previously handled marketing for a fashion or lifestyle brand, you already know the rhythm: trend research, concepting, asset creation, scheduling, engagement, analysis, repeat. I care more about creative thinking, a solid grasp of women’s fashion, and self-driven organisation than I do about fancy certificates. Deliverables I expect in the first month: • A simple content calendar mapped two weeks ahead, focused on educational styling posts for Facebook. • Eight full posts (visual + caption) drafted, approved, and scheduled. • A short weekly report summarising engagement metrics, lead sources discovered, and next actions. All tools are up to you—whether that’s Canva, Adobe Express, Meta Business Suite, or something else—so long as the final assets are on-brand and the process stays smooth. If this sounds like your creative playground, let me know a bit about your fashion background, show a few sample posts you’ve produced, and tell me how quickly you could have the first batch of educational content live.