Social Media Manager for Luxury B2B Lab-Grown Gemstone Brand (Instagram, Monthly Retainer)

Project Description: The Labgrown Gemstone Company (TLGGC) is seeking a skilled and creative Social Media Manager to establish and manage our Instagram presence. We are a B2B supplier of calibrated lab-grown gemstones and matched gemstone layouts for jewellery manufacturers, ateliers, and designers. This role requires more than creating visually attractive posts; it involves crafting content that resonates with a professional B2B audience in the jewellery trade. The focus is on building brand awareness, credibility, and generating qualified business enquiries—not simply increasing followers or views. Key Responsibilities: - Develop monthly Instagram content calendars with a mix of feed posts, carousels, Reels, and Stories. - Create premium-quality visuals using existing gemstone photography, videos, and illustrations while adhering to TLGGC's refined brand guidelines. - Write precise, professional captions tailored to jewellery manufacturers and sourcing professionals. - Monitor comments and direct messages to build engagement with relevant trade audiences and identify genuine business enquiries. - Submit monthly performance reports covering reach, engagement, profile visits, website clicks, enquiries generated, and recommendations for improvement.

Requirements

- Minimum 2 years of experience managing Instagram accounts for luxury, jewellery, fashion, or B2B brands. - Strong portfolio demonstrating refined visual design and editorial composition. - Proficiency in Canva or Figma; experience with video-editing tools like CapCut or Adobe Premiere Pro is a plus. - Excellent written English skills for concise captions in a professional tone. - Familiarity with Instagram Insights and organic growth strategies targeting trade audiences. Preference: Women candidates only (due to the nature of the product). Budget: INR 25,000 per month Engagement Type: Freelance / Part-time monthly retainer (initially 3 months with potential extension) Please share your portfolio along with answers to the following: 1. Links to 2–3 Instagram accounts you’ve managed with details about your role and measurable results achieved. 2. How would you approach Instagram content differently for jewellery manufacturers compared to consumer-focused brands? 3. A sample caption (40 words max) for a matched pair of oval lab-grown emeralds intended for earring production in a professional tone. 4. Three content ideas using existing gemstone photos/videos aimed at jewellery trade professionals.