Solar Leads & B2B Growth Colombia

Social Media Manager – Solar Energy Company (Colombia) Job Title: Experienced Social Media Manager for Solar Panel Company – Colombia About Us We are a growing solar energy company operating in Colombia, focused on residential and commercial solar installations, as well as wholesale and distribution of solar panels, inverters, batteries, and related equipment to local solar installation companies. We are looking for an experienced Social Media Manager who can help us build our brand, generate qualified leads, develop business relationships, and establish our company as a trusted name in Colombia's solar energy market.

Responsibilities

1. Residential & Commercial Lead Generation Develop targeted social media campaigns to reach homeowners with properties valued at $500,000 USD and above. Target owners of high-value residential properties who are potential customers for solar installations. Reach commercial property owners, businesses, warehouses, hotels, and other facilities with high energy consumption. Generate qualified inquiries and installation opportunities through social media. Develop targeted advertising campaigns based on geographic location, demographics, and purchasing power. 2. B2B Wholesale & Distribution Marketing Build relationships with local solar installation companies, contractors, developers, and electrical engineering firms throughout Colombia. Reach potential wholesale customers interested in purchasing solar panels, inverters, lithium batteries, and other solar equipment. Develop campaigns targeting solar companies looking for reliable equipment suppliers and distributors. Generate wholesale inquiries, distributor relationships, and recurring business opportunities. 3. Social Media Management & Content Creation Manage and grow our Instagram, Facebook, LinkedIn, and other relevant platforms. Create professional graphics, videos, reels, educational content, and promotional campaigns. Develop content showcasing solar installations, products, savings, and the benefits of solar energy. Create content in professional Spanish and English. Establish a consistent, professional brand image that builds credibility and trust. 4. Marketing Strategy & Reporting Develop a monthly social media and lead-generation strategy. Manage paid advertising campaigns (Meta Ads, LinkedIn Ads, and other relevant platforms). Track leads, engagement, advertising performance, and conversion rates. Provide monthly reports showing campaign performance and measurable results. Continuously optimize campaigns to improve lead quality and reduce acquisition costs. Required Qualifications Proven experience managing social media for a solar energy, renewable energy, electrical, construction, HVAC, or similar industry. Demonstrated experience generating actual leads, not simply increasing followers. Experience with B2B marketing and wholesale/distribution marketing. Strong understanding of the Colombian market and local consumer behavior. Ability to target high-income homeowners and commercial decision-makers. Excellent Spanish content creation skills. English is a plus. Experience with Meta Business Suite, Meta Ads Manager, LinkedIn, and analytics tools. IMPORTANT – Previous Work & References Required Applicants MUST provide: Links to social media accounts they currently manage or have previously managed in the solar, renewable energy, construction, or a closely related industry. Examples of previous campaigns and content they personally created. References from previous clients or companies in similar industries. Examples of measurable results, including leads generated, engagement, audience growth, and advertising performance. A brief explanation of how they would approach marketing a solar company in Colombia. Applicants without verifiable experience and examples of previous work in a similar industry will not be considered. Project Goals Our objective is to develop two distinct customer channels: B2C: Generate qualified residential and commercial solar installation leads, focusing on high-value properties and businesses. B2B: Establish relationships with solar installation companies and contractors throughout Colombia to generate wholesale and distribution sales. We are looking for someone interested in building a long-term relationship as our company grows. To Apply Please include the following in your application: Your relevant industry experience. Links to at least 2–3 similar social media accounts or projects you have managed. References from previous clients. Examples of successful lead-generation campaigns. Your proposed monthly management fee. Your recommended monthly advertising budget (separate from your management fee). Your proposed strategy for reaching our target customers in Colombia. We are looking for a results-driven professional who understands the solar industry and knows how to turn social media into actual business opportunities.