Webflow UX Overhaul & Integrations

I want to take my current Webflow site well beyond a simple template refresh. The primary objective is to improve user experience from the first fold to the checkout/contact point, while giving every page new, on-brand imagery and graphics that feel cohesive and modern. Here’s the scope: • Complete visual redesign directly in Webflow, including new graphic assets that match our updated look and feel. • Custom interactive elements—think subtle micro-animations, scroll-triggered reveals, and dynamic content blocks—that keep visitors engaged without slowing the site. • Seamless third-party integrations (CRM, marketing automation, analytics, payment or booking tools as needed) using Webflow’s embed capabilities or custom JavaScript when Webflow’s native options fall short. • Clean, maintainable code injections (HTML, CSS, JavaScript) documented so the in-house team can tweak things later. • Responsive optimisation and cross-browser checks to ensure the new experience is flawless on mobile, tablet, and desktop. Acceptance will be based on: 1. Observable UX improvements validated through a brief pre-/post-launch usability test. 2. All graphics delivered in WebP/SVG where appropriate and compressed for performance. 3. Interactive components functioning smoothly in the published Webflow environment with no console errors. 4. Third-party integrations authenticated and passing data correctly. I’ll provide full access to the current project, brand guidelines, and any API keys you need. Looking forward to a polished, lightning-fast site that feels intuitive and visually striking.