Lead Generation Digital Marketing

I run a construction firm in Bangalore and need a steady pipeline of qualified project enquiries. My focus is clear: drive high-intent leads through a blend of strong organic visibility and smart social outreach. Search Engine Optimization is the first pillar. I want a full site audit, on-page fixes, local SEO that helps us dominate “construction company in Bangalore” and related queries, and an ongoing authority-building strategy that earns relevant backlinks and improves our ranking over time. The second pillar is Social Media Marketing, limited to Facebook and Instagram. Here I expect a content calendar that showcases current projects, customer testimonials, and value-adding tips—alongside well-targeted Lead Ads or other conversion-oriented formats. Pixel tracking, A/B testing of creatives, and clear funnel reporting are essential so I can see exactly which campaigns are filling the CRM. Additionally, we are targeting both residential and commercial leads within a 20-22 km radius from the center of Bangalore. Success will be measured purely on cost-per-lead and lead quality. Weekly KPI reports with daily monitoring are required to ensure consistent campaign performance. When you respond, please share: • Two or three construction-related campaigns you’ve scaled • The tools you rely on (e.g., SEMrush, Google Search Console, Meta Business Suite) • A rough timeline for delivering the first wave of qualified leads I’m ready to get started as soon as we lock in the plan.