Instagram Launch for Women's Golf Lifestyle

## Social Media Launch & Growth Strategist – Australian Women’s Lifestyle/Golf Brand Hi all you amazing creatives!! I’m looking for an experienced **Instagram/social media growth strategist** to help launch and grow a new Australian women’s lifestyle brand within the golf space. The brand is new, with a strong visual identity, website and initial product range developed. The social account is currently small and organic, and I’m looking for someone who can help build the right audience from the ground up. ### The priority I am NOT looking for someone who simply schedules posts or produces generic social media content. I need someone who understands **audience growth**, particularly how to identify, find and engage women who are likely to connect with a new lifestyle/e-commerce brand. The account is predominantly a **faceless brand account**, so experience growing brands without relying heavily on founder-led or talking-to-camera content is important. What I’m looking for... * Target audience research and customer personas * Analysis of where our target audience spends time online and what content they engage with * A clear Instagram launch and growth strategy * A **6–8 week launch package/content plan** * Reels, carousel, Stories and static-content strategy including some skills posts testing * Strong hooks and concepts designed for reach and engagement * A strategy specifically suited to a **faceless brand** * Instagram SEO and discoverability * Organic audience-building and community engagement * Identification of relevant accounts, creators and communities to engage with * Influencer, UGC and collaboration strategy * Giveaway and launch campaign strategy * Advice on paid boosting/advertising where appropriate * Analysis of results and recommendations based on what performs * A strategy for converting social reach into website traffic and customers ### Target market The primary audience is Australian women interested in golf, lifestyle, fashion and social sport, including women who are relatively new to golf and may not connect with traditional golf culture. The brand positioning is modern, feminine, playful, fashion-forward and premium rather than traditional or overly serious. Important I am not interested in purchased followers, bots, mass follow/unfollow or artificial engagement. The objective is to build a genuine, relevant audience of potential customers — not simply increase the follower number. Initial project I would like to begin with a **6–8 week launch and growth package**, with the possibility of ongoing work if the partnership is successful. Please include: 1. Examples of accounts you have personally helped grow, particularly from a small starting audience 2. Experience with fashion, lifestyle, e-commerce, sport or female-focused brands 3. How you would approach growing a **faceless brand account** 4. What you would include in a 6–8 week launch package 5. Whether you provide hands-on content creation as well as strategy 6. Your proposed project fee 7. What results/KPIs you would target during the initial launch period Please begin your proposal with **“WOMEN’S GOLF”** so I know you have read the full brief. I’m looking for someone who is both **creative and commercially minded** and understands that the goal is not just followers — it is finding the right audience, building a community and ultimately converting that attention into customers. Thankyou so much for your interest :)