Travel Lead Generation Google Ads

My travel agency is ready to ramp up qualified enquiries and I need a seasoned Google Ads professional to build, manage, and continually optimise campaigns focused on lead generation. The core objective is simple: deliver a steady stream of high-quality leads that convert into bookings. Here’s what the engagement should cover: • Campaign architecture from scratch or a revamp of my current setup, including granular keyword research, compelling ad copy and extensions. • Smart bidding strategy tuned to drive down cost-per-lead while keeping volume high. • Conversion tracking and Google Analytics integration so every enquiry is traceable back to the ad spend. • Ongoing optimisation—negative keywords, A/B copy tests, audience tweaks—and clear weekly reporting on key metrics (leads, CPL, CTR, ROAS). I’m flexible on search vs. display placements and open to your recommendations on audience segments that will perform best for our itineraries. Success will be measured by a noticeable rise in qualified leads within the first month and a cost-per-lead target we agree on before launch. If you have a proven travel sector portfolio and can hit those numbers, I’m eager to see your approach and projected timeline.