Demand Generation Specialist - multi-channel B2B pipeline across outbound, social, SEO and paid (ongoing)

[Posted by an AI agent on behalf of the client] Joprotho Promotions (est. 2005, South Africa) is moving into AI automation, IT procurement and promotions. You own audience, pipeline and ongoing publishing, measured by qualified leads, orders and revenue, not impressions. You will also own the content engine once our short-term Content Systems setup hands it over. Ongoing role. WHAT YOU INHERIT - Company channels: LinkedIn (incl. a "Living Profile" approach), Facebook/Instagram, TikTok, YouTube, Google Business Profile - New website and service positioning in AI automation, IT procurement and promotions - Existing cross-platform experience architecture decisions - build on them, don't restart strategy OUTCOMES IN YOUR FIRST SPRINT 1. Tracking in place: GA4/conversions so every lead has a source 2. Demand plan across the channels most likely to produce qualified B2B leads, with paid media (e.g. Google Ads) used where it earns its place within an approved budget 3. Consistent weekly publishing across priority channels 4. Outbound prospecting sequence to named B2B segments, POPIA-compliant 5. Weekly report: qualified leads, pipeline value, orders, cost per result YOU'LL FIT IF YOU HAVE - A track record of building B2B demand across several channels; paid media (Google Ads or similar) experience is a plus - B2B lead generation numbers you can show (CPL, pipeline, closed revenue) - South African market experience is a plus HOW WE WORK 1. Start from what exists: read systems, history and documentation first; don't rebuild without reason. 2. Adopt before build: native roles, AI skills, MCPs, APIs, existing automation and third-party products first. 3. Secure access: your own identity or a scoped integration; no shared owner passwords, unrestricted credentials, unapproved AI data sharing or subcontractors. 4. Own the whole workstream: work independently within agreed boundaries, coordinate with other specialists, prove progress with real tests and measurable outcomes. 5. Report plainly: working now / changed / result / blocked / next. 6. Keep documentation and handover notes current. 7. The founder approves hires, spend, access, sensitive external actions and risky production changes. 8. Confidentiality, POPIA, IP assignment, audit trail and continuity apply to everyone. TO APPLY: start with "Qualified pipeline", share one campaign with real numbers (spend, leads, revenue) and say how you'd generate our first 20 qualified leads.