Lead-Focused Social Media Marketing

My aim is to turn our social channels into reliable lead and sales engines. The work spans Facebook, Instagram, Twitter, LinkedIn and YouTube, and every action should push toward one result—qualified prospects that convert. A cohesive, platform-specific content plan is essential. I need a 30-day calendar that blends eye-catching images, thumb-stopping videos and value-packed articles or blog posts. Each post must carry our brand voice consistently and hit optimal times for reach and engagement. Both organic and paid tactics matter. Set up and manage conversion-optimised campaigns, refine audiences through A/B testing, and track every click with pixels and UTM tags. Tools such as Meta Business Suite, Ads Manager, Hootsuite and Google Analytics (or equivalents you prefer) should be part of the workflow so we can see exactly how each piece performs. Deliverables • 30-day content calendar covering all five platforms • Creative assets ready for approval (images, short-form videos, article briefs) • Campaign setup with tracking fully enabled • Weekly analytics summary with CPC, CPL, ROAS and next-step recommendations Acceptance Criteria • At least a 20 % uplift in qualified leads within the first month • Brand voice and visual identity remain consistent across every channel • Data-driven optimisation steps included in every report With these pieces in place, the channels will do more than entertain—they’ll bring in revenue-ready prospects.