Editor for Travel Content: Instagram Reels & TikToks

Project Title Video Editor Needed for 3 High-Quality Travel Reels / TikToks – Trip.com Yunnan Campaign Project Brief I’m looking for an experienced short-form video editor to edit three polished travel videos from a recent creator trip to Yunnan, China with Trip.com / FliP!T Trips. I am a social media content creator and have filmed a large amount of travel footage throughout the trip. I will provide the raw footage, campaign brief, branding assets, required messaging and voiceovers/scripts where needed. I need someone who is confident turning a large amount of raw footage into fast-paced, visually engaging, premium travel content suitable for Instagram Reels and TikTok. The content should still feel natural and creator-led rather than like a traditional advertisement. The campaign specifically wants high-impact content built around discoveries, surprises, unique experiences and beautiful locations, while integrating Trip.com naturally. Flipit Trips Yunnan Tour - Cont… Deliverables 1. Promotional Travel Short – approximately 30 seconds This video needs to combine travel highlights with several Trip.com promotional offers. The structure should roughly follow: 0–3 seconds: Strong stop-scroll hook 4–15 seconds: Fast-paced travel story / destination highlights 16–25 seconds: Trip.com offers / promotional integration 26–30 seconds: CTA The campaign requires the FliP!T / Trip.com branding to be incorporated and the promotional products/offers communicated clearly. Flipit Trips Yunnan Tour - Cont… The video needs to include footage relating to: - HUALUXE Hotels and Resorts Kunming - Jinmao Purelax Lijiang, The Unbound Collection by Hyatt - Tiger Leaping Gorge - China Southern Airlines China Southern Airlines should showcase elements such as the cabin, onboard experience, crew/service, food and the Guangzhou transit experience for Australian travellers. The campaign brief also specifies minimum screen time for these integrations. Flipit Trips Yunnan Tour - Cont… I will provide the exact current discount wording that needs to appear. 2. Creative Yunnan Travel Short – approximately 30 seconds This video can be more creative and should feel very native to my normal social content. The goal is to showcase the most exciting, beautiful or unexpected moments from the trip. Potential themes include: - First-time experiences - Genuine reactions - Beautiful landscapes - Hidden gems - Local culture - Funny or unexpected moments - Mini travel vlog storytelling - Cinematic travel sequences The campaign encourages genuine discovery, scenic atmosphere, local culture and a personal journey rather than an overly corporate advertisement. Flipit Trips Yunnan Tour - Cont… Trip.com still needs to be naturally integrated, and the FliP!T Trips branding needs to appear clearly. Flipit Trips Yunnan Tour - Cont… 3. Yunnan Trip Recap – approximately 60–90 seconds This should be the hero video. I want this to feel like a highly engaging “Come with me to Yunnan” / travel recap / mini travel guide, using the strongest footage from the entire trip. Locations and experiences available in my footage include: - Kunming - Dounan Flower Market - Matcha Lake / wetland areas - Train from Kunming to Lijiang - Tinghua Valley - Naxi cultural/family experience - Jade Dragon Snow Mountain - Spruce Meadow - Blue Moon Valley - Impression Lijiang - Tiger Leaping Gorge - First Bend of the Yangtze River - Lijiang Old Town The itinerary and campaign direction emphasise cinematic landscapes, local culture, food, accommodation and the overall journey through Yunnan. Flipit Trips Yunnan Tour - Cont… The recap may work as a mini travel guide, itinerary, “things you need to see in Yunnan” style video or story-led recap depending on which structure works best with the footage. The campaign specifically suggests formats such as photo-worthy locations, travel guides, practical travel tips and budget-style content. Flipit Trips Yunnan Tour - Cont… Editing Style I am looking for editing that feels: - Premium but still authentic - Fast-paced and highly engaging - Modern TikTok / Instagram Reel style - Travel-focused - Creator-led rather than corporate - Strong within the first 1–3 seconds - Visually dynamic without being excessively over-edited - Clean and professional I would like good use of: - Music syncing - Sound effects - Natural audio - Speed ramps where appropriate - Punch-ins / zooms - Smooth transitions - Match cuts - Text animation - Location labels - Cinematic sequences - Reaction shots - B-roll - Pattern interrupts to maintain attention The editor should be comfortable going through a substantial amount of footage and selecting the strongest clips rather than simply assembling clips I nominate. Subtitles & On-Screen Text All three videos require subtitles. Text should be: - Clean - Modern - Highly readable on mobile - Positioned safely for Instagram/TikTok UI - Used to emphasise important words, offers and hooks The campaign recommends bold, high-contrast cover/title text and only a few strong keywords rather than cluttering the screen. Flipit Trips Yunnan Tour - Cont… Please ensure all spelling, destination names and brand names are accurate. Brand Requirements The campaign has several mandatory requirements that must be followed carefully. These include: - FliP!T Trips logo - Trip.com App branding where applicable - Subtitles for important selling points - Clear creator/face footage - Strong audio and coherent storytelling - Required CTA messaging - Correct campaign wording The final videos also need to comply with Trip.com’s content release guidelines. Flipit Trips Yunnan Tour - Cont… I will supply the full campaign PDF to the successful editor, and I need the editor to read it carefully before editing rather than relying only on this Freelancer description. Footage I have filmed a large amount of footage throughout the Yunnan trip. This may include: - iPhone vertical footage - Scenic B-roll - Talking-to-camera footage - Hotel content - A