Retention-Focused Email Marketing Support

I need a junior marketer who can concentrate solely on email to keep our current customers active, happy, and spending. The brief is straightforward: plan and execute a series of promotional-offer emails that bring lapsed and at-risk users back while giving loyal buyers a reason to stay. Here’s the flow I have in mind. You’ll audit our existing list, segment it by engagement level, then draft copy and simple visuals for a short promotional sequence (welcome back, limited-time discount, final reminder). Once approved, you’ll set everything live in our ESP—Mailchimp experience is preferred, though Klaviyo or similar works too—and track opens, clicks, and conversions. I’ll expect concise weekly updates and ideas for tweaks based on the numbers you see. Deliverables • Segmented list with clear retention logic • Three-part promotional email sequence (copy + layout) ready to send • Post-send report outlining key metrics and next-step recommendations If you’re eager to grow your skills on a real campaign and can balance creativity with data, I’d love to get started right away.