Interactive Amazon Product Insight Dashboard

An interactive, two-page Power BI dashboard that turns raw Amazon product data into clear, actionable insights. It helps sellers, category managers, and marketing teams understand which products and categories perform best, and how discounts and pricing affect customer engagement and revenue. Key Features KPI cards: Product catalogue size (1,351 products), total engagement (1.49bn interactions), average discount (46.7%), average actual price, and average discounted price. Customer Engagement by Rating Group: A donut chart showing how engagement is distributed across rating bands. Product Hierarchy by Customer Satisfaction: Ranks categories (Office Products, Toys & Games, Home Improvement, Electronics, and more) by average rating. Satisfaction vs. Discount % Scatter Plot: Shows whether higher discounts actually lead to happier customers. Decomposition Tree: Lets users drill down from average rating to category, sub-category, and product. Product Count by Discount Band and Average Revenue vs. Average Discount by Discount Band: Show which discount ranges generate the most revenue. Key Insights panel: Plain-language takeaways for decision-makers. Details page: A full product-level table with engagement, satisfaction, and revenue (total revenue: ~406.8M). Interactive filters: Date range, category, sub-category, and product name slicers, plus a Clear Filters button. Key Business Insights Customers are generally satisfied, with an average rating of about 4.1 out of 5. Moderate discounts (20–40%) generate more revenue than very large discounts (50%+), so deeper discounts don't always pay off. Engagement is concentrated in a small group of top products, which points to a clear opportunity for focused marketing. Tools & Skills Used Power BI, DAX, Power Query (data cleaning and transformation), data modeling, KPI design, dashboard UX/UI design, and storytelling with data. Who This Is For E-commerce sellers, marketing teams, and business owners who want a clean, interactive dashboard to support pricing, discount, and product decisions. What I Can Deliver for You Custom Power BI dashboards built on your own data Data cleaning and preparation KPI and insights reports Dashboard redesign and optimization