Non-Fiction Book Social Media Promotion

I need someone who can take full ownership of my social channels and turn them into a sales engine for my non-fiction titles. The first and immediate goal is simple: sell more copies. To get there, you’ll create (or overhaul) branded pages on Facebook, Instagram, TikTok and the fast-growing BookToc community, then plan and publish content that drives readers straight to the buy button on my website and preferred retailers. What makes you stand out for me is proof. If you’ve already boosted book sales for another author or publisher, show me the before-and-after numbers or a brief case study so I know your approach works in the real world. Scope of work • Set up/optimise profiles with consistent messaging, graphics, and links • Develop a 30-day content calendar focused on launches, evergreen posts, reels, and short-form video hooks • Run and refine paid or boosted posts when needed (I’ll fund the ad spend separately) • Engage with followers, book groups, and relevant hashtags to spark conversation and reviews • Track key metrics—click-throughs, conversion to purchase, follower growth—and report weekly so we can tie activity back to units sold Key deliverables 1. Live, fully branded accounts on all four platforms 2. First month’s content plan and creatives ready to publish 3. Weekly performance reports with actionable insights 4. End-of-month summary showing movement in book sales and traffic to my site If that sounds like a challenge you’re ready to meet, share one success story, your tool stack (Meta Business Suite, Later, Hootsuite, Canva, CapCut—whatever you use), and the steps you’ll take in the first week. Looking forward to seeing how you can turn social buzz into measurable book sales.