Online Store UI & Brand Redesign

I’m overhauling the entire customer-facing experience of a new e-commerce venture and want the visual language to feel fresh, modern, and conversion-focused. The immediate priority is the full website interface: every public and member area page—from the home screen right through to account dashboards, cart, checkout, and order-confirmation views—needs thoughtful layouts for both desktop and mobile. Once the site look and page structure are locked in, I’ll move on to refining the broader brand style (logo, colour palette, typography, iconography). If you already build design systems in Figma, Sketch, or Adobe XD and can export developer-ready assets, you’ll feel right at home on this project. Deliverables I need from you: • High-fidelity mock-ups for the complete store flow (home, category, product, cart, checkout, account, order confirmation) • Responsive variants (desktop, tablet, mobile) • Component library / style guide for hand-off to developers • Source files and exportable assets in organised layers Acceptance criteria: • Clean, consistent UI that matches modern e-commerce patterns • Readable typography hierarchy and accessible colour contrast • Logical component naming for smooth dev integration • Final files delivered in agreed formats (Figma or XD file plus PNG/JPG previews) If you enjoy crafting seamless shopping experiences, let’s collaborate and make this store stand out.