Redesign Ecommerce Website for Wellness Brand

We are looking for an experienced website designer to redesign the homepage and product pages for an established women's wellness brand. This is a design-only role, we have a separate developer handling the build. We sell digital programs and coaching. The program pages need to be designed in an ecommerce PDP style, think product detail pages you would see on a premium DTC brand, not a typical course or coaching website. The scope: 1 x Homepage 3 x Product Detail Pages (PDP) ecommerce style for our digital programs 1 x Coaching page What we're looking for: We want a designer who can create a premium, conversion-focused website that feels like a real bran, not a template. The aesthetic direction is clean and minimal with a human, editorial feel. Think strong use of photography, considered typography, and a design that balances warmth with ecommerce functionality. Brand guidelines will be provided. You're the right fit if: Your portfolio shows premium DTC or wellness brands that feel distinctive and considered not template-driven You have experience designing ecommerce-style product pages You design for conversion, not just aesthetics You work in Figma and deliver desktop and mobile designs Your work looks nothing like an AI generated it