Tutoring Lead Generation Marketing

I run a growing tutoring service here in Ontario and I’m ready to scale up our enrolments. I’m already convinced that the most effective route is a coordinated push across Facebook, Google Ads and Instagram, with every effort focused on one outcome: qualified leads that convert into booked assessment calls. Here is what I need from you. Start by analysing my current online presence—website, social pages, any historic campaign data—and uncover quick-win optimisations. From there, I’d like you to design and manage lead-gen campaigns on the three platforms, setting up all tracking pixels, custom audiences and conversion goals so we know exactly which ad, keyword or creative asset is driving each enquiry. Creative execution matters to me. Parents respond strongly to short, reassuring videos that showcase our teaching style, as well as clear, colourful infographics that break down our results. If you can storyboard, script or coordinate production for these two content types, please outline that in your proposal; if you’d rather collaborate with my in-house designer, that works too. Reporting should be concise but insightful. I’d like weekly check-ins highlighting spend, CPL, and actionable tweaks, with a deeper monthly review that ties ad performance back to actual student sign-ups. Continuous A/B testing is expected so we’re always improving copy, visuals and landing-page flow. If you have a proven track record of generating leads in education—or a transferable niche—let’s talk specifics. Please share two or three recent campaign examples, the tools you used (e.g., Ads Manager, Google Analytics 4, Meta Business Suite), and the measurable impact you delivered. I’m ready to move quickly once I find the right partner.