Lead-Gen Instagram Travel Campaign

My travel agency is ready to launch a laser-focused Instagram campaign aimed at converting wanderlust into qualified enquiries. The entire effort will live on Instagram—no cross-posting—because that is where our ideal travellers spend their scrolling time. Scope of work • Strategy: Develop a concise content calendar that aligns irresistible trip offers with the most engaging posting windows on Instagram. • Creative production: Design scroll-stopping images, 15-30-second Reels, and clever uses of existing user-generated content to build credibility. All assets must reflect our brand palette and voice. • Lead capture: Pair each post with an Instagram Lead Form or trackable link to our enquiry page, ensuring every interaction is measurable. • Optimisation: Monitor performance inside Meta Business Suite, tweak audiences, copy, and visuals, and report back weekly with key metrics—reach, CPL, and conversion rate. Acceptance criteria 1. Minimum of three unique image posts, two Reels, and one UGC carousel each week for four weeks. 2. Cost per lead remains within the target range we’ll set during kickoff. 3. Clear spreadsheet or dashboard showing ad spend, leads generated, and next-step bookings attributed to Instagram traffic. Files should be delivered in editable formats (PSD/AI for images, MP4 for videos) alongside the published versions. Once approved, you will schedule everything directly through Instagram Creator Studio. If you’re comfortable turning beautiful travel inspiration into measurable enquiries, this campaign is ready to roll.