India-Based Brand Identity Designer: Logo Refinement + Brand Guidelines

I'm launching a new apparel brand that starts with plain, evergreen basics (t-shirts, joggers, hoodies, pajamas) for men and women aged roughly 16-45. The long-term vision is to grow it into a multi-category lifestyle brand, expanding beyond clothing into areas like footwear, accessories, home and more. I'm looking for an experienced brand identity designer to refine and rebuild my existing logo and create a complete brand guidelines document that can scale with that growth. I am hiring only from India, so please apply only if you are an India-based designer. ABOUT THE BRAND - Feeling: warm, easy, familiar, timeless. Not trend-driven. - Style: minimal and clean, with no niche positioning. - Scalability: the identity must work across many product categories and formats (labels, packaging, signage, digital, and future product lines), so the logo and system should be flexible and not tied to clothing visuals. CURRENT LOGO - A minimal symbol, a wordmark, and a horizontal lockup, all in black and white. - The files were created with an AI tool, so they need professional cleanup and a proper vector rebuild. - Full files will be shared with the selected designer after hiring. WHAT I NEED 1. Logo refinement and vector rebuild: clean curves, spacing and weight so it works at very small sizes (neck labels) and large ones. Primary, stacked, icon-only and one-colour versions. 2. Colour palette: core neutrals, one signature accent and a warm off-white, with HEX, RGB and CMYK values and usage rules. 3. Typography: a supporting font pairing, preferably free or commercially licensed. 4. Logo usage rules: clear space, minimum sizes, backgrounds, misuse examples. 5. Brand elements: a simple pattern or graphic device derived from the symbol. 6. Application mockups: hang tag, neck label, poly bag, product listing image template, thank-you card. 7. Final brand guidelines as a PDF, plus all source files. 8. Guidance on how the identity extends to new categories (for example, how the logo, colours and pattern adapt to packaging for non-clothing products). DELIVERABLES AI/SVG/PDF vectors, transparent PNGs, the guidelines PDF, and editable source files.

REQUIREMENTS

Location: India-based designers only. Please quote your price in INR. - Portfolio showing complete brand identity projects (not only logos). Apparel or retail experience is a plus. - Clear communication and willingness to explain design decisions. - Full copyright and IP ownership transferred to me on final payment, confirmed in writing. - 2 to 3 revision rounds included. - Confidentiality: the selected designer will sign an NDA before receiving brand files. TIMELINE [2-4 weeks] TO APPLY Please include: links to 2 or 3 relevant brand identity projects, a short note on your approach, your timeline, and your fixed price for the full scope.