Cold Call Script for SEO Agency Leads

I run a specialist, SEO-only agency that works with clients around the globe. I need a concise, persuasive cold-calling script that my team can use when we reach out to B2B companies. The single goal of every call is to book a free SEO consultation; nothing is sold on that first touch. Key details to weave into the dialogue: • We always ask for, and speak with, the marketing manager. • The script has to resonate with decision-makers who already understand digital marketing basics but may not realise how much organic traffic they are leaving on the table. • A global focus means references and examples should feel relevant whether the prospect is in New York, London, Singapore or anywhere in between. What I expect from you: 1. An opening that earns attention in the first 15 seconds. 2. A brief pain-point discovery section with two or three questions that lead naturally to our value proposition. 3. A clear, benefit-oriented pitch for the free 30-minute SEO consultation and an explicit ask for a date and time. 4. Snappy objection-handling snippets for the most common pushbacks (e.g., “We already have an agency,” “No budget,” “Send me an email”). 5. A polite but firm close that confirms the meeting on the spot or, failing that, secures permission to follow up by email. Voice, tone and length: • Friendly, confident and consultative—never pushy. • Total read-through time around two minutes. • Written in plain English that a native or fluent caller can deliver naturally. Provide the final script in a Word or Google Docs format with clear stage labels (Opener, Discovery, Pitch, Close, Objection Handling). If you have experience crafting scripts for SaaS, digital marketing or other professional-services sectors, please mention it when you send your proposal.