Digital Marketing & Growth Expert Needed to Boost Sales for Ready-Made Web & Mobile App Scripts

We are VIAVIWEB, an established software development company and Elite Author on Envato/CodeCanyon with over 14 years of experience and 19,000+ product sales globally. We are looking for an experienced Digital Marketing & Growth Specialist to drive targeted traffic, improve conversions, and scale sales for our portfolio of ready-made web and mobile app scripts listed on our storefront: https://viavilab.com/products/ About Our Products: Our catalog consists of high-demand, white-label software solutions built on modern stacks (Laravel, Flutter, Native Android/iOS), including: - OTT Video & Audio Streaming Platforms - Live TV & IPTV Apps - Classified Ads & Real Estate Portals - Dating, Social Media & E-Commerce Scripts - News, Food Delivery & Job Portal Solutions Target Audience: Entrepreneurs, startups, and business owners looking for ready-to-launch app/web solutions. Freelancers, web development agencies, and resellers looking for white-label source code to customize for their clients. Scope of Work & Key Responsibilities: Growth & Acquisition Strategy: Audit our current product pages https://viavilab.com/products/ and propose a data-driven roadmap to increase qualified buyer traffic and direct sales. Performance Marketing (Paid Ads): Set up, manage, and optimize high-ROI ad campaigns (Google Search/Display, Meta Ads, YouTube, or Reddit/LinkedIn) targeting startup founders and dev agencies. Conversion Rate Optimization (CRO): Recommend improvements to landing pages, product descriptions, demo funnels, and checkout flows to maximize visitor-to-buyer conversion. Content, SEO & Community Outreach: Develop organic acquisition channels-such as targeted SEO keywords, YouTube demo/review outreach, developer forum marketing, and email retargeting sequences. Analytics & Reporting: Track CPA (Cost Per Acquisition), ROAS, and funnel drop-offs with weekly transparent performance reports. Ideal Candidate Requirements: Proven track record of marketing B2B SaaS, software scripts, WordPress themes/plugins, or Envato/CodeCanyon digital products. Hands-on expertise in Google Ads, Meta Ads, SEO, and conversion optimization. Strong understanding of how developers, agencies, and non-technical startup founders evaluate and purchase ready-made source code. Ability to work independently with clear KPIs focused on measurable revenue growth. To Apply, Please Include: Relevant Case Studies: Examples of SaaS, software, or digital product campaigns you have scaled (include metrics like ROAS, traffic growth, or sales generated). Initial Quick Audit: 2–3 actionable ideas you see right away after looking at [https://viavilab.com/products/ Proposed Approach: Which 1–2 marketing channels you recommend prioritizing first and why. We are looking for a results-driven partner for a long-term working relationship as we continue launching new products and updates. Recommended Skills to Select on Freelancer.com: - Digital Marketing - Internet Marketing - Google Adwords / Google Ads - Conversion Rate Optimization - Search Engine Optimization (SEO) - SaaS Marketing / Lead Generation