Email Newsletter Brand Awareness Campaign

I’m looking for a skilled copywriter-marketer to help me raise brand awareness exclusively through email newsletters. Here’s what I need: • A clear content strategy that maps out how each email strengthens our story and brand identity. • Compelling subject lines and body copy for an initial series of 4–6 newsletters, each with a strong, measurable call-to-action. • A simple content calendar outlining send dates, thematic focus, and key metrics to track. • Guidance on best-practice formatting, segmentation, and A/B testing so the emails look great across major ESPs like Mailchimp or Klaviyo. Tone should feel friendly yet authoritative, aligned with the voice of a growing brand aiming to stand out in a crowded market. Please reference any previous email campaigns you’ve written that boosted open or click-through rates and briefly outline your process for researching audience pain points. Final deliverables: editable copy in Google Docs (or similar), plus a one-page overview of the strategy and performance recommendations.